Marketing Communications

Question 1

Communication from an organization to its customers, potential customers, and the public is....

Accepted Answer

Marketing Communciation

Question 2

Consumers who read, hear, or see the message sent by a source during the communication process

Accepted Answer

receivers

Question 3

A company or person who has information to convey during the communication process is

Accepted Answer

source

Question 4

Integrated Marketing Communications deals strictly with online marketing activities.

Accepted Answer

False

Question 5

Includes advertising, personal selling, sales promotion, public relations and direct marketing.

Accepted Answer

promotional mix

Question 6

What is an integrated approach?

Accepted Answer

combining several media channels & tools under one big idea

Question 7

Paid form of nonpersonal communication about an organization, product, service or idea

Accepted Answer

advertising

Question 8

It is a means of communication with the users of a product or service.

Accepted Answer

Advertising

Question 9

Integrated marketing plan . which answer does not relate to the statement?

Accepted Answer

Price

Question 10

Information sent by a source to a receiver during the communication process is referred to as

Accepted Answer

a message

Question 11

It is the integrated marketing services used to attract, engage and convert customers online.

Accepted Answer

Digital Marketing

Question 12

The marketing concept has created a ______-centered focus

Accepted Answer

customer

Question 13

Marketing Communication can also be described as.....

Accepted Answer

Promotion

Question 14

Companies use this platform to do their marketing and knowledge sharing. What is it?

Accepted Answer

Social media technologies

Question 15

Process of having the sender transform an idea into symbols during the communication process

Accepted Answer

encoding

Question 16

The term marketing refers to

Accepted Answer

A philosophy that stresses customer satisfaction

Question 17

What disrupts the linear communication process?

Accepted Answer

digital channels

Question 18

Including online advertising in an integrated marketing communications plan is a great way of:

Accepted Answer

Creating Brand Awareness

Question 19

Which of these is not an integrated communication discipline?

Accepted Answer

New Media

Question 20

In what phase of the "Social Media Marketing Maturity" would a company have clear objectives?

Accepted Answer

Strategic Phase

Question 21

Two-way flow of communication between a buyer and a seller, often in a face-to-face encounter

Accepted Answer

personal selling

Question 22

These are the set of marketing activities undertaken to boost sales of the product or service.

Accepted Answer

Sales Promotion

Question 23

What are the benefits of an integrated marketing communications approach?

Accepted Answer

All of the above

Question 24

Like personal selling, _____ often consists of interactive communication

Accepted Answer

direct marketing

Question 25

Key marketing decisions complement and work together to give a consistent message, define this

Accepted Answer

Integrated Marketing Mix

Marketing Communications

Questions 25

Marketing Communications

Questions 25