Advertising Techniques

When a claim is used to speak for most people or a majority, even when that may not be true.

An idea is presented as fact without full explanation; asserts authority.

The presentation of only one side of an issue or viewpoint.

The representation of something as great than is actually the case...

The repetition of the first consonant sound in order to emphasize certain words.

Figurative Language is used to create________________ and express things non-literally

True or False? Repetition is words charged with an underlying meaning or implication.

True or False? Rhetorical Questions are statements that are voiced as questions and are not expected to be answered.

Connotation and Pathos both have connections rooted in __________________.

The Rule of Three uses three _______________ in a row to make the idea memorable.

When a speaker/writer addresses an opposing view or attacks their argument or character.

Using an expert or celebrity in an ad builds up the credibility of the product, appealing to ________________.

The facts or information used in an argument is...

Special words or expressions used by a profession or group...

Does the sentence below contain LOADED WORDS? "Don't waste your time with that disgusting, artificial cheese."