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ms joy esti 103e1-103e4 business Flashcards | StudBud
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ms joy esti 103e1-103e4 business
ms joy esti 103e1-103e4 business
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1
Payton has 100 clients, 20%of her clients give her 80%of business. Payton wants to reward 20%of her clients, how many
20
10
80
60
2
The salon/spa exterior, décor, music and sounds, and air and ventilation are all components of:
Ambiance
Synergy
Decor
Retail
3
When staff members take individual initiative to stay on top of things and pay attention to detail this is an example of
cooperation
problem solving
confict management
being proactive
4
Which of the following elements could cause staff synergy to go awry?
high staf turnover
mutual respect
effective communication
respectful atmosphere
5
If a problem arises with co-workers, always take it to your manager immediately
True
False
6
Identifying types of treatment and competitive pricing is a clientele attraction method known as
public relations
target marketing
upselling
community involvement
7
For estheticians just starting out, the most common and immediate source or referrals is
Client profile
Target marketing
Promotional literature
Word of mouth recommendations
8
Turning a $70 ticket to an $80 ticket is called:
client profile
demographics
target marketing
upselling
9
Ashley doesn't always wait to be told what to do. She has a work ethic known as:
efficiency
intiative
dependability
teamwork
10
What is it called when the actions of 2 or more people work cooperatively together to achieve a greater effect?
synergy
consitency
accountability
cooperation
11
Which of the following terms defines a specific target of achievement that can be attained within a specific time frame?
milestone
schedule
goal
budget
12
Which type of client requires accurate information regarding ingredients and product application?
Tentative client
Analytical client
Authentic client
Conventional client
13
Gowns, towels, linens and furniture fabrics are examples of a salon/spa ambiance component known as:
displays
treatments
benefits
touchables
14
The average ticket means the average amount spent on services and retail by a client during one visit
True
False
15
According to industry experts how often does the average loyal client visit spa
2 weeks
2 times per year
6 weeks
3 months
16
If a client visits a spa 9 times & spends $70 each time,what’s the total revenue generated from the client?
$530
$430
$630
$330
17
A realistic goal is one that...?
States exactly what you want to accomplish
Sets a deadline for achieving a goal
Contains concrete benchmarks
You believe can be accomplished
18
A category title for tracking and overseeing clientele-building strategies is...
Client Relations Management
Client Retention Methods
Client Retail Management
Client Referral Methods
19
If an esthetician leaves a spa, his or her clients will frequently:
Stay at the spa and recommend others follow the esthetician
Stay at the spa
Go to a different spa from where the esthetician went
Follow the esthetician
20
What percentage of client retention would be achieved if an Esthetician had 8 out of 10 clients return for services?
0.8
0.2
0.9
0.4
21
Relevant client attributes and characteristics combined with the financial value of a client
client factor
client market trends
average price
average ticket
22
Esthetics, as a separate profession in the U.S., did not evolve until the late:
1970s
1980s
1960s
1950s
23
When comparing the spa versus the esthetician which of the following responsibilities is assigned to the esthetician?
Maintain a safe inviting environment
Personalize the treatments offered
Advertise and market treatments and products
Cross market to existing clientele
24
Is this something I can commit to is a question that would be asked when determining if a goal is:
achievable
realistic
specific
measureable
25
What ancient culture was believed to be the first to develop extensive beauty products?
Greece
India
Egypt
China
26
An agreement on how things are to be done in the salon/spa so things happen in a uniform way is called:
consistency
prebooking
treatment
accountability
27
Which of the following descriptions is considered a key to successful client relationships?
Listen carefully; don't jump to conclusions
Ask simple questions that can be answered with "yes" or "no"
Don't consider the client's home-care routine
Discuss your personall life with the client
28
If a client is unhappy with the service they might tell how many people
15 people
10 people
4 people
29
When team members have each other’s backs, it is an example of a:
Learning culture
Positive, cooperative atmosphere
Competitive edge
Clear, shared vision
30
treating your client like an important,valued individual is called
pesonalized approach
staff synergy
shared accountability
cooperation
31
Which of the following situations would represent a good time to ask a client for referrals?
when the client is satisfied with the service
when the client is complaining
when the client makes funny faces
32
It takes cooperation, consistency, & shared accountability to create staff synergy.
True
False
33
Selling additional services to clients beyond original schedule is called :
Closed circuit
Up selling
Team approach
Papilla
34
Makeup was not acceptable to wear until around 1950
False
True
35
All of the following guidelines are ways to demonstrate your personalized approach EXCEPT:
Not checking on previous treatment information
Remain positive
Give guest your undivided attention
Ensure client comfort
36
Networking provides all of the following benefits EXCEPT:
Provides a good way to learn about trends in the industry
Gives access to people and resources within the industry
Provides opportunities for career advancement
Contacts create difficult situations that turn into real problems
37
Which of the following descriptions is NOT a best practice strategy for building clientele ?
Up selling
Client factor
Prebooking
Referral
38
Which of the following statements describes what you should do if you are asked a question that seems discriminatory?
Remain silent
Politely decline to answer
Looked shocked then laugh
Answer bluntly
39
When handling a client complaint you can turn negative into positive by?
Restating what u heard to the client
Not asking questions to clarify concern
Ignoring signs that client may be disappointed
Avoiding any feedback client may have
40
What term refers to the atmosphere of one’s surroundings; the feeling of a place; its aura?
Decor
aromatherapy
Ambiance
Synergy
41
The renting of a space, suite or booth by an individual salon professional on a monthly basis is referred to as a(n):
chain salon
independent salon
independent contractor
full service salon
42
Beverages, food, magazines, & umbrella stands in the salon are examples of?
touchables
comforts
decor
aromatherapy