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Week 2 - Social Media Analytics Flashcards | StudBud
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Week 2 - Social Media Analytics
Week 2 - Social Media Analytics
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Flashcards
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Questions
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Answers
1
Which social media platform is primarily focused on professional networking?
TikTok
Facebook
LinkedIn
Instagram
2
Which metric does NOT measure the interactions with others in social media?
Saves
Shares
Likes
Average posts per day
3
___ consists of media activities that rely on online word of mouth such as mentions, shares and reposts.
Earned Media
Paid Media
Owned Media
Shared Media
4
What is the significance of the "algorithm" on social media platforms?
It determines the order of content in users' feeds
It's a type of computer virus
It controls the weather.
It's a code word for secret government operations
5
Which of the following KPI does NOT measure the level of interactions with others in Instagram?
Links
Reposts
Comments
Shares
6
Which metric is used to measure the total number of unique users who have seen your post?
Reach
Impression
7
Replying to DMs (direct messages) will help increase engagement on Instagram.
True
False
8
Which of the following is NOT an example of Paid media?
Sponsored Ads
Google Ads
Testimonials
Banner Ads
9
Which of the following is NOT an example of owned media?
Social Media channel
Your company's website
Google Ads
Blog
10
Which of the following metric does NOT measure the level of engagement?
Likes
Shares
Comments
Hashtags
