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Ch 5 Ethics and Social Responsibility (Marketing Dynamics) Flashcards | StudBud
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Ch 5 Ethics and Social Responsibility (Marketing Dynamics)
Ch 5 Ethics and Social Responsibility (Marketing Dynamics)
24 terms
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StudBud Administration
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#ethics #social responsibility marketing dynamics
Flashcards
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Questions
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Answers
1
Which of the following is not an example of corporate social responsibility?
Supporting local businesses
Donating to charities
Testing products on animals
Supporting a cause like cancer research
2
The FDA and CPSC regulate the safety of most consumer products
true
false
3
Which of the following is NOT one of the consumer bill of rights
the right to education
the right to advertise
the right to safety
the right to choose
4
Software that may be legally used only after it is purchased is called ____.
For-purchase software
Public-domain software
Freeware
Software piracy
5
There are many ways for socially responsible businesses to conserve natural resources
false
true
6
Software privacy is the legal copying or downloading of software.
true
false
7
The cost of unethical business behavior can include
loss of sales
sales increases
a much better image
increased customer trust
8
All software is protected by a ____, some software may be released by its owner for free use.
phishing
fair-use doctrine
copyright
responsibility
9
The most common form of phishing is done by sending an e-mail to the intended victim.
false
true
10
Business ethics are the rules for professional conduct and integrity in all areas of business.
false
true
11
It is completely legal to accept or pay bribes for the purpose of closing a sale
true
false
12
From the 18th century until recently, business had a reputation for a lack of ethics
true
false
13
Customer-oriented businesses are more likely to buy from businesses that reflect their own ____
customer relationship management (CRM)
laws
values
marketing
14
Employers don't agree on ethical behavior expected from employees, such as honesty & integrity
false
true
15
Goodwill can be bought just like advertising.
true
false
16
False advertising may be unethical but it is still legal.
false
true
17
What law passed in 2002 requires open and honest business accounting and reporting practices.
Federal Trade Commission Act
Sarbanes-Oxley Act
American Marketing Association
Environmental Protection Agency
18
Which of the following is not a function of customer relationship management (CRM)?
Tracking contact and other information for customers
Information used for marketing and sales purposes
Internet Access
Electronic storage of private customer information
19
Ethical behavior is unimportant when working with customers or clients.
false
true
20
Which of the following is not an environmental issue for businesses?
Corporate Culture
Conserving natural resources
Recycling
Reducing pollution
21
The Sarbanes-Oxley Act requires open and honest business accounting and reporting practices.
false
true
22
The rules of behavior based on the ideas about what is right and wrong is called
codes
proprietary information
relationships
ethics
23
Confidentially is the ability to keep confidential information private.
True
False
24
Which of the following is an unethical selling practice?
Accepting bribes in exchange for continuing to buy from them
Low-Pressure selling techniques
Never Breaking the Law
Refusing a bribe to close a sale
