Marketing ch.7

What is the main focus of psychographic segmentation?

A company's competitive advantage can be achieved only through lower pricing.  

Behavioral segmentation can include factors such as user status and loyalty status.  

What is the primary goal of market segmentation?

Market targeting involves evaluating the attractiveness of each market segment before selecting one to enter.  

What does a positioning statement typically include?

Undifferentiated marketing focuses on the unique needs of individual customer segments.  

Which of the following is an example of demographic segmentation?

Behavioral segmentation divides consumers based on their geographical location only.  

Which targeting strategy involves tailoring products to suit the tastes of specific individuals?

In concentrated marketing, a company:

Differentiation can be achieved through product, service, and channel differentiation.  

What does differentiation in marketing involve?

Which of the following is a key factor in selecting a target market?

Mass marketing is more focused on individual consumer needs than differentiated marketing.  

Which of the following is NOT a type of market segmentation?

In which segmentation approach do companies target multiple segments with different marketing strategies?

Positioning refers to how a product is defined by consumers in relation to competing products.  

Inter-market segmentation targets consumers in different countries with similar needs and buying behaviors.  

Differentiation and positioning are the same concepts in marketing.