Sports and Entertainment Marketing

Intangible products, such as theater tickets

path a product takes from the producer to consumer

A specific group of consumers that an organization selects as the focus of its marketing plan

Things that people desire based on personality, experiences, or information about a product

Basic necessities such as food, clothing or shelter

A combination of 4 basic marketing strategies, known as the 4 P's-product, price, place & promo

Tangible products, such as sports equipment

Potential customers with shared needs who have the desire and ability to buy a product

Idea that organizations need to satisfy their customers while also reaching their goal

The developing, promotin, and distributing products, goods and services to satisfy customers

Stats. that describe a population in terms of personal characteristics