5.2 Commercialisation

TV companies pay huge sums of money for the rights to broadcast sporting events. 

How many subsections does the sponsorship split into?

Billboards at sporting events are used to advertise products and services to large audiences. What type of media is this

The commercialisation of sport and physical activity has happened as a result of The Media and Sponsorship!

Magazines and Newspapers are types of which media?

Many performers, teams and events have official & un-official _________ providing a range of information

TV and Radio are types of which media?

Digital & portable so it is possible to listen to live commentary of the event describes which type of media?

Is sponsorship and advertisement the same?

Sport is broadcast on free-to-air, pay-per-view and dedicated sports channels describe which type of media?

Is sponsorship and endorsments the same?

Internet and Social Media are types of which media?

What are the 4 strands of the media?

The more exposure the media gives to a particular sport, the greater the potential for a business to earn money from it

How many subsections does the media split into?