Marketing 1 Chapter 1

A boy asks his mom to buy Lucky Charms after watching a TV commercial. What is he part of?

Informing, persuading, or reminding potential customers about a good or service is called 

A gas station offers a reward card that allows customers to earn free gas.

the function of marketing that manages money, banking, investments, and credit

A company designs a new type of running shorts particularly for athletes.

gathering, storing, and analyzing information 

What is DECA?

deciding how much to charge for goods and services 

Buy one get one free is an example of

What function affects how well a product sells & the amount of money the business makes?

Where is the international DECA conference this year?

this includes information compiled about ethnic background, age, income level, gender, etc

When stores have a back to school section at the end of the summer, they are providing

product, price, place, promotion

Which economic utility increased when fast-food restaurants began accepting credit cards? 

a person buying an item for personal use falls under

Which of the following utilities involves making products? 

To increase the __utility of their products, some retailers offer installment or layaway plans.

The marketing concepts states that businesses should meet the needs/wants of customers and make

obtaining, developing, or improving a product 

deciding how goods get into customers hands 

A company stops producing a product that was not selling well.

activities may include advertising, sales promotions, personal selling, and publicity

marketing lowers prices because of

You are invited to participate in a pizza taste test.

getting a haircut, having your taxes done, or babysitting

marketing causes new and improved products because of

a car, a computer, or a cell phone

Involves changing raw materials into usable goods to make them more useful

salespeople, displays, packaging, advertising, owner's manuals, websites, etc

A company builds warehouses in big cities so products can reach urban customers quickly.

personally providing customers with goods and services they want 

Home Depot offers special classes to teach customers how to use certain products

having products available when consumers want them

What part of the marketing mix involves the types of brands & support services offered?

The following are all benefits of marketing except

activities related to advertising, personal selling, sales promotion, and publicity

involves having products where customers can buy them

includes people who share similar needs and wants and can purchase a company's product

when a company buys items from another company they are part of 

letting customers use credit cards to purchase items

exchange of a product for money

A store clerk describes the features and benefits of a new backpack.

A business’s selling policies are beneficial to customers when they

A hardware store has a 30% off sale on snow shovels in March.