Marketing Concepts Chapter 4 Flashcards

1

Answers from a __________ sample should NOT be used to make generalizations about the population.

2

You have a population of 600 men & 400 women. You want a stratified sample with two strata. Who is in each strata?

3

In ___ every member of the population has a known and EQUAL chance of being included in the sample.

4

Which of the following is a type of probability sampling method?

5

The skip interval in a systematic sample is _______.

Marketing Concepts Chapter 4