COMM 275 Test 2

Which is the term for groups of people with common interests that communicate regularly over the Internet?

True or False: Online social narratives are never true depictions of our own lives.

Sandy asks Rob to make her a latte. Rob, having worked at Starbucks for 3 yrs, feels qualified to do so. Rob has what?

Which of the following is not one of the five personality traits of users?

Most mobile-specific networks are designed specifically for the mobile community.

Bob is always late for dates with Jan, but since he texts to inform her, Jan never gets mad. What is this an example of?

As part of the 10 Social Media Structures, what is one of the functions of a messaging/chat feature?

True or False: People’s media choices vary with their moods.

Which of the following is one of the 5 fundamental characteristics of the Uses and Gratifications Theory?

Which of the following is not one of the three basic research methodologies?

Which of the following is the term for how audiences are able to exchange messages with the source of an organization?

Mobile networking applications always create new social experiences.

Which theory states that individuals seek media content within internal and external structures?

What is the term for the mobilization of the masses through mobile technologies?

Fill in the blank: Brand strategy is more about “__________” share than it is market share.

Which type of theories sees users as passive and suggest that media use is influenced by structural features?

Which of the following listening methods requires you to be detached and not take an active part in the situation?

Which type of theories refer to the fact that users are active and make choices according to their preferences/needs?

What is the term for individuals who consume and produce content at the same time?

According to the text, you should interact and engage other users __ as often as you share information about your brand.

Which of the following is part of the True Participation Action Plan?

A social media marketing practitioner should focus on comm and relationships, rather than control and management.

People with high self-efficacy are more willing to adopt and use new media. People with low self-efficacy are not.

Which of the following is one of the three areas of media reception taken into account by Audience Reception Research?

What is a type of computer-mediated communication that emphasizes mobility?