Nature of the Promotional Mix

Question 1

Representative from a medical-equipment company discussing his/her firm’s newest MRI machine with hospital personnel

Accepted Answer

Personal Selling

Question 2

Rapper Drake performing on The Tonight Show to promote his latest album

Accepted Answer

Publicity

Question 3

Home and Garden Television holding a sweepstakes to win the HGTV Dream Home

Accepted Answer

Sales Promotion

Question 4

Store clerk explaining the features and benefits of a laptop computer to an interested customer

Accepted Answer

Personal Selling

Question 5

ABC Coffee Shop presenting a summer concert series

Accepted Answer

Sponsorship

Question 6

Customers buying one pair of shoes and getting a second pair free at a discount shoe store

Accepted Answer

Sales Promotion

Question 7

Television character eating Cheerios cereal and drinking Taster’s Choice coffee

Accepted Answer

Advertising

Question 8

Jewelry store owner helping customer to select and purchase engagement ring

Accepted Answer

Personal Selling

Question 9

Restaurant painting their logo with graffiti all over a city

Accepted Answer

Guerilla Marketing

Question 10

Car and truck wraps on a floral shop’s delivery vehicles

Accepted Answer

Advertising

Question 11

Movie preview aired prior to the showing of a feature film

Accepted Answer

Advertising

Question 12

Newspaper article describing a bank’s support of financial literacy in schools

Accepted Answer

Publicity

Question 13

Online product reviews written by actual customers

Accepted Answer

Publicity

Question 14

Candy shop offering free samples to customers

Accepted Answer

Sales Promotion

Questions 14