Vocabulary Unit 1-2

when a product is placed in a movie or television show

the picture and concepts that consumers relate to a brand

loyal customers, which can be helpful in spreading awareness of your brand

one-to-one marketing practice that centers on individual customer and prospects' actions

the levels within a country or an organization

the fact that you know about/of something

to take the initiative to carry out an action in which others follow you                  

interacting with clients

a strategy that is implemented when one is being careful to avoid risks

the act of looking for and attracting new employees

department responsible for money and cashflow

production of goods

the process of checking the quality of goods

showing behavior befitting a formal workplace

department responsible for employee engagement, hiring, firing, payroll, etc.

money that goes in and out of a company

when something loses its worth

image of a company

department responsible for processes

to collaborate with someone