Chapter 1- Marketing Management- DR.HEN

Question 1

The ________ concept holds that consumers will favor offerings with the best quality, performance or innovative features

Accepted Answer

product

Question 2

How does successful marketing create jobs?

Accepted Answer

By building demand for products and services

Question 3

Soccer&#x27;s World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)__________

Accepted Answer

event

Question 4

Marketing management is the art and science of choosing target markets.

Accepted Answer

True

Question 5

Refer to the picture and answer

Accepted Answer

False

Question 6

Which of these is NOT one of the five basic markets?

Accepted Answer

Educational markets

Question 7

Transforming into a true market-driven company involves organizing around products

Accepted Answer

False

Question 8

In the four flows in a modern exchange economy, what do sellers receive from buyers in addition to money?

Accepted Answer

Information

Question 9

What is the ultimate outcome of relationship marketing?

Accepted Answer

A marketing network with mutually profitable relationships

Question 10

The production concept is one of the newest concepts in business.

Accepted Answer

False

Question 11

Raw materials, labor, and sources of funding represent which kind of market?

Accepted Answer

Resource

Question 12

Services constitute the bulk of most countries&#x27; production and marketing efforts

Accepted Answer

False

Question 13

Refer to the picture and answer.

Accepted Answer

The market-value concept

Question 14

A company selling in a national market often organizes its sales force along ________.

Accepted Answer

geographic lines

Question 15

Car rental firms, hair dressers, and management consultants provide________.

Accepted Answer

services

Questions 15