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Marketing Chapter 9 Objective 2 Flashcards | StudBud
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Marketing Chapter 9 Objective 2
Marketing Chapter 9 Objective 2
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marketing Chapter 9 Objective 2
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
After ideas are screened, the next stage of the new product development process is _____.
idea generation
product development
test marketing
concept development and testing
2
How is data collected during Business Analysis stage?
all of the options.
estimate min and max sales to assess risk
Sales history of similar products
Conduct market surveys
3
What is the last state of the New Product Development Process?
Test marketing
Business Analysis
Commercialization
Concept Development
4
All of the following are the three parts of the marketing strategy EXCEPT for
Controlled test markets
Target market description
Value Proposition planned
Sales, market-share and marketing mix
5
to collect, review, evaluate, manage new product ideas is a ______________ approach to NPD
Haphazard
Sequential
Customer-Centered
Systematic
6
________ calls for testing new product concepts to groups of target consumers.
Idea Screening
Product Development
Concept testing
Test marketing
7
The way consumers perceive an actual or potential product:
Product Idea
Product Image
Systematic step
Product Concept
8
a ________ is a detailed version of the product idea stated in meaningful consumer terms.
Product Concept
Product Image
Prototype
Target market
9
At which stage of the new product development process is crowdsourcing used?
Idea Screening
Marketing strategy development
Idea generation
Commercialization
10
What is the 4th step in New product development?
Product development
Business Analysis
Idea Screening
Marketing Strategy Development
