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Marketing Article 1 Flashcards | StudBud
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Marketing Article 1
Marketing Article 1
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Answers
1
What is the three benefits of marketing
Advertising , personnel responsiblity and exchanges.
New and improved products, lower prices, and added value
2
Professional development is the basic of business, management, and entreprenerial concepts.
True
False
3
The marketing concept is the idea that a business should strive to fit in today's marketplace.
True
False
4
Is the economic utilities place, form, time, information and possession.
False
True
5
Consumer market consits of consumers who purchase goods and services for non personal use.
True
False
6
Functions of marketing?
People, Price, Place, Product, Promote
Distribution,Financing,Management, Pricing, Product, Promotion, and Selling
7
Target Market is when all marketing strategies are directed to them
False
True
8
Consumer market consits of consumers who purchase goods and services for non personal use.
True
False
9
What is the industrial market?
Businesses that buy products for use in their operations
People who have the ability to purchase a given product
Consumers who purchase goods and services
10
Market share is ?
Purchase goods and services for personal use
The percentage of the sales by all companies that compete in the market
Quantity produced and fixed cost per unit
Quantity produced
11
What does
utility
mean in marketing?
Attributes of a product or service
Quantity produced
12
What is marketing mix also known as ?
Target marketing
The 5'ps
Matter of ethics
Promotion refers
13
When marketing activities increase demand that helps lower prices
False
True
14
What are the foundations of Marketing?
Business, Communications, Economic, and Professional development.
Ideas, Goods and Services
Promote and distribute
Key areas and knowledge in graphing and understanding data
