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Chapter 1 of Marketing(Loughman) Flashcards | StudBud
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Chapter 1 of Marketing(Loughman)
Chapter 1 of Marketing(Loughman)
10 terms
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StudBud Administration
Review concepts for marketing
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which is an example of Promotion?
Commercial
Advertisment
Customer
Billboard
2
The goal of marketing.......
To make products that execeds customer's needs and wants
To take the customer's money
To ignore everything
To ignore the customer's needs and wants
3
What does a SWOT analysis help a company determine?
Who to hire
How it will spend its money
How a company will send out its product
Its strengths, weakness, opportunies, and threats
4
Which is not a product?
Idea
Good
Service
Price
5
What is distribution
The process of physically delivering goods to customers
When people talk
The random selection of goods
When someone draws a map
6
Why is Marketing dynamic?
It is constantly changing
It is about products
It is determined by people
Because it involves money
7
What is the defintion of Marketing
To reach customers and compel them to purchase
To find out what your customers want
Sell a lot stuff and make a lot of money
All of the above
8
What does the Marketing Mix consist of?
Place and promotion
Place and Price
Price and product
The decisions made about each of the 4 p's
9
What is a target market?
A corporation
A specific group of customers
Where decisions are made
A place of distrbution
10
These are the 4 p’s of marketing EXCEPT
Place
Promotion
Product
Production
