A target audience is...

the group of people toward which an argument is directed

Using ETHOS in persuasion

uses a credible person, organization, or celebrity

How is a persuasive speech different from written persuasion?

you can use body language in a speech

Persuasion as a genre of reading and writing serves what purpose -

allows writers a way to convince others of their position

LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

It is important to understand both sides of an argument because...

it can help to strengthen my own argument

What is a COUNTER-ARGUMENT?

predicting what the "other side" will say and rebutting it

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Introduction to Persuasion

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Questions 13

Answers

1
A target audience is...
the group of people toward which an argument is directed
statistics, examples, and quotes
a group of people who get angry at commercials
people not expected to buy a product
2
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
TARGET AUDIENCE
ETHOS
LOGOS
PATHOS
3
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
PATHOS
ETHOS
CLAIM
LOGOS
4
Using ETHOS in persuasion
is a waste of my time
uses a credible person, organization, or celebrity
uses lots of facts and statistics
uses emotional appeals
5
How is a persuasive speech different from written persuasion?
you can't understand the tone as well in a speech
written persuasion is more exciting than a speech
you can use body language in a speech
the speaker can't express emotions while speaking
6
Aristotle believed the three ways to persuade were through:
ethos, pathos, logos
pathology, ecology, logically
love, attention and food
ethics, logic and chocolate
7
What is the PURPOSE of persuasive writing, ads, or speeches?
to entertain
to inform
to convince
to lull the reader to sleep
8
Persuasion as a genre of reading and writing serves what purpose -
encourages people to fight with one another
allows writers a way to convince others of their position
gives factual information only
allows writers a way to entertains
9
Including lots of numbers and researched data to back up my claim is using which technique?
LOGOS
COUNTER ATTACK
PATHOS
ETHOS
10
PATHOS as a persuasive technique uses
lots of data and statistics
logical appeal
emotional appeal
expert opinions
11
LOGOS as a persuasive technique
uses credible people or celebrities
uses emotional appeals
just makes me angry
uses logic and reasoning, statistics and data
12
It is important to understand both sides of an argument because...
It can weaken my argument
It doesn't help to understand both sides
it can help to strengthen my own argument
I can manipulate people that way
13
What is a COUNTER-ARGUMENT?
trying to convince through manipulation of information
never admitting that there's another side to your topic
using emotional appeals to convince
predicting what the "other side" will say and rebutting it

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