BUS151 Exam 3 Review

Question 1

Ideas, product screening, product analysis, development, testing, commercialization relate to

Accepted Answer

New product development process

Question 2

Sick leave, vacation pay, company cars, and health plans are examples of

Accepted Answer

Fringe benefits

Question 3

Geographic, psychographic, demographic are all types of...

Accepted Answer

Market segmentation

Question 4

A marketing intermediary that sells to organizations, but not to final customers.

Accepted Answer

Wholesaler

Question 5

___ is limited to paid, non-personal (not face-to-face) communication through various media.

Accepted Answer

advertising

Question 6

A ___ directs heavy advertising and sales promotion efforts toward consumers.

Accepted Answer

Pull strategy

Question 7

A pay raise is an example of a(n)

Accepted Answer

extrinsic reward

Question 8

___ is the value of a brand name and associated symbols.

Accepted Answer

Brand equity

Question 9

Telling a dirty joke in the workplace is an example of

Accepted Answer

sexual harassment

Question 10

Someone who has direct responsibility for one brand, and manages its marketing mix.

Accepted Answer

Brand Manager

Question 11

When present, ___ maintain satisfaction, but do not motivate employees.

Accepted Answer

hygiene factors

Question 12

Promotion includes advertising, personal selling, public relations and

Accepted Answer

Sales promotion

Question 13

A characteristic which cannot be considered in the hiring process...

Accepted Answer

marital status

Question 14

Consists of marketing intermediaries who transport goods from producers to consumers.

Accepted Answer

Channel of Distribution

Question 15

___ uses low prices to attract more customers and discourage competitors.

Accepted Answer

Penetration strategy

Question 16

The ___ consists of everything consumers evaluate when deciding whether to buy something.

Accepted Answer

Total product offer

Question 17

Department stores, supermarkets, category killers, and specialty stores are examples of...

Accepted Answer

Retailers

Question 18

This law protects people with alcoholism from discrimination in hiring, firing and promotion.

Accepted Answer

Americans with Disabilities Act

Question 19

Which of the following is not part of the marketing mix:

Accepted Answer

Target market

Question 20

When intermediaries add value by transferring ownership between parties.

Accepted Answer

Possession utility

Questions 20