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332CS00322TM553 Flashcards | StudBud
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332CS00322TM553
332CS00322TM553
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1
Interrelated marketing decisions of a product including product, price, promotion and place
Marketing
Promotional mix
Marketing mix
Promotional materialtrack
2
The relatively short-term targets of a business.
Aims
Objectives
Strategies
Tactics
3
Individual or entity who has legal ownership of a business entity
Owner
Entrepreneur
Stakeholder
Shareholder
4
HR tactics to increase intrinsic and extrinsic factors and stimulate staff to achieve a goal
Empowerment
Motivation
Motivational strategies
Job enrichment
5
Giving employees a degree of autonomy and responsibility for decision-making in specific tasks
Job enlargement
Empowerment
JIT production
Team working
6
The increase in a business’s sales and profits by buying or partnering with other firms
Internal growth
Merger
External growth
Organic growth
7
The process for dealing with job-related behaviour that does not meet expected standards
Disciplinary action
Appraisal
Evaluation
Dismissal
8
These are factors outside the business that affect its ability to function (STEEPLE factors)
External stakeholders
Internal stakeholders
External environment
Internal environment
9
Power is used to control and protect subordinates who are expected to be loyal and obedient
Autocratic leadership
Maternalistic leadership
Laissez-faire leadership
Paternalistic leadership
10
The buying and selling of gods and service on the internet.
Direct selling
Zero-channel distribution
E-commerce
Online distribution
11
Negotiating and securing products from suppliers at conditions beneficial to the organisation
Economies of scale
Bulk buying
Favourable purchasing terms
Purchasing economies of scale
12
The way organisations structure and carry out their human resource management function
Employment practices
HRM
Company policy
Organisational structure
13
A written declaration of a firm's core purpose and focus that normally remains unchanged
Business plan
Objectives
Mission statement
Aim
14
The planned growth of business activities into countries in regions throughout the world.
Globalisation
International marketing
Global supply-chain management (GSM)
Overseas expansion
15
Transferring portions of work to outside suppliers rather than completing it internally
Off-shoring
External stakeholders
Supply chain management
Outsourcing
16
A significant two consecutive quarter decline in economic activity spread across the economy
Trade cycle
Economic downturn
Business cycle
Economic recession
17
Organisations which have a common cause to influence political or corporate decision makers
Interest groups
Shareholder activists
Pressure groups
External stakeholders
18
A group of related products manufactured or sold by a single organisation.
Product (4 Ps)
Product range
Product development
Product line
19
This is money raised from sources outside the business
External finance
Internal stakeholder
Finance
Internal finance
20
An individual who works part-time or full-time under a contract of employment
Employees
Supplier
Contractor
Temporary workers
21
These reveal developments and changes in human population
Demographic trends
Social factors
Anthropology
Social trends
22
Termination of the contract of employment of an employee in a fair and lawful manner
Dismissal
Contractual dispute
Grievance procedures
Redundancy
23
A motivational theory stressing the importance of Autonomy, Mastery and Purpose
Pink’s Drive theory
Herzberg's motivational theory
Situational leadership
Taylors scientific management
24
A process that uses the lowest amount of inputs to create the greatest amount of outputs
Productivity rate
Productivity
Efficient
JIT production
25
The internal formal framework of a firm that shows the way in which management is organised
Degree of centralisation
Chain of command
Organisational structure
Corporate hierarchy
26
A person or group not part of but can affect or be affected by the actions of a business
External environment
Internal stakeholders
Internal environment
External stakeholders
27
A complete portfolio of products that a company manufactures and/or markets.
Product range
Product line
Product (4 Ps)
Product development
28
Acting in ways consistent with what society and individuals typically think are good values
Sustainability
Corporate social responsibility (CSR)
Demographic change
Ethical behaviour
29
A company that has its facilities and other assets in at least one other country
Public limited company
Multinational company (MNC)
Internation marketing
International conglomerate (IC)
30
The intrinsic and extrinsic factors that stimulate people to take actions in achieving a goal.
Role of management
Motivation
Productivity
Drive Theory