What does trade dress protect?

The distinctive appearance or image of a good or service

Which is an example of a viral marketing strategy?

An email sender ask to forward the message to 10 friends

Which is an example of using a special event as a sales-promotion strategy to increase sales?

Holding a contest during a game or performance

What variable might increase attendance at a professional soccer game?

A pregame autograph and photo session for the fans

What should every sports organization do before registering a trademark?

Conduct a trademark search for conflicting or similar marks

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10 termsStudBud Administration1 play

Introducing the concepts of Sports and Entertainment Marketing

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Questions 10

Answers

1
What portion of the license agreement specifies the exact beginning and ending dates?
Restrictions and requirements
License grant
Term
Warranties and obligations
2
An important part of negotiating a sports/ event sponsorship contract involves which component?
Fee and payment schedule
Date and time of the sports event
Size and interest of the audience
Cost of planning and production
3
What does trade dress protect?
The distinctive slogan of a good or service
The distinctive appearance or image of a good or service
The distinctive name of a good or service
The distinctive logo or graphics of a good or service
4
What do amateur sports organizations often solicit in order to be able to operate?
Free publicity
Media coverage
Grant money
Playing time
5
Which is an example of a viral marketing strategy?
A stadium banner shows a graphic of a favorite drink
A blimp displaying a sporting-goods retail chain logo
A local restaurant advertising a product near the entrance
An email sender ask to forward the message to 10 friends
6
A sponsorship agreement between a sports team & a local business should include which component
Benefits for both parties
Third-party responses
Tangible rewards
Guaranteed results
7
Which is an example of using a special event as a sales-promotion strategy to increase sales?
Planning an interview with a popular columnist
Advertising prices in a community publication
Holding a contest during a game or performance
Using telemarketers to contact a target audience
8
Sport/event marketer use public-relations strategies to create & maintain which characteristics
Specific images
Indifferent attitudes
Low profiles
Suitable illusions
9
What variable might increase attendance at a professional soccer game?
Offering a variety of food and beverages at the concession
A pregame autograph and photo session for the fans
A post-game dinner for team players and their families
Mass distribution of a teams's program to the fans and media
10
What should every sports organization do before registering a trademark?
Offer guidelines on distinguishing real products from fake
Hire "logo cops" to look for counterfeit merchandise
Conduct a trademark search for conflicting or similar marks
Develop a licensing program

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