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E-Commerce Summary
What is user-generated media?
What is data?
E-Commerce Summary
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Answers
1
What is data?
A representation of human behavior
Organized statistics and insights
A computer program output
Information in raw or unorganized form
2
What is user-generated media?
Users showing products or services
Press releases
Marketing campaigns
Brand ads
3
What is
Product Information
?
Technical details like price, size, or certificates of a product
Availability and market price comparisons
Customer opinions and reviews about the product
Social media mentions of the product
4
Which is an example of
Product Information
?
Product alternatives or comparisons
Popularity of the product
Price of a product
Customer reviews about the product
5
What are the 3 main categories of product characteristics?
Physical, Emotional, and Functional Characteristics
Product, Meta Product, and User-Generated Information
. Technical, Market, and Customer Information
Design, Functionality, and Popularity
6
Which is an example of
Meta Product Information
?
Reviews from previous buyers
Detailed product certificates
Product availability
Technical specs like weight and size
7
What does Unity refer to in persuasion?
You’re more easily persuaded by people who are like you or in your group
Offering a limited-time offer creates urgency
People act based on the recommendations of trusted experts
People tend to follow the actions of others in uncertain situations
8
What are the 3 main benefits of good procurement?
Improved packaging, increased social media reach, and better ads
Streamlined marketing, customer retention, and loyalty rewards
Cost savings, quality improvement, and timely delivery
Faster website performance, higher sales, and better reviews
9
What is a single-channel strategy?
Selling products on multiple websites
Using one method of communication or sales, like a physical store
Offering sales via online and offline channels
Combining in-store and mobile sales with personalized marketing
10
What does omnichannel strategy focus on?
Having separate channels for each customer segment
Communication with email and phone
Using only digital marketing
Offering seamless communication across all customer touchpoints
11
What drives the growth of e-commerce?
Growth in online payments and logistics
Increasing smartphone use
Increased consumers
More product choices
12
What is the primary purpose of a business model?
To describe how a company will make money and deliver value
To plan a company’s social media presence
To define the company’s marketing strategy
To set goals for customer engagemen
13
What defines a multichannel strategy?
Offering sales on multiple platforms without integration
Using one channel to interact with customers
Using a single website for all transactions
Integrating all channels into a seamless experience
14
Why do businesses use funnel analysis?
To optimize the user journey and track conversions
To identify competitors’ marketing strategies
To analyze customer reviews and ratings
To track the number of social media followers
15
How does e-commerce change traditional business models?
It helps businesses reach more customers online
It only affects advertising
It eliminates the need for stores
It makes all products cheaper
16
What does
Consistency
in persuasion refer to?
People trust experts to provide reliable information
Offering a free trial can increase customer loyalty
People will make a purchase if they are part of an exclusive group
If you say you'll do something, you're more likely to follow through.
17
What does
JIT
(Just in Time) refer to in supply chain management?
A method for outsourcing production to other countries
Using data to forecast inventory needs
Inventory strategy where products are delivered exactly when needed
Shipping products directly from the manufacturer to the customer
18
What is branded media?
Brand + content that adds value
Paid ads
Reviews
User content
19
What is an example of paid media?
Organic social posts
Sponsoring influencers
Brand videos
Customer reviews
20
How do you do
usability testing
for websites?
Eye tracking, thinking aloud, enquete, web analytics
Checking website performance on different browsers
Count the number of visitors to the website
Check how fast the website loads on mobile devices
21
What is
viral marketing
?
Selling products only in stores
Sending emails to customers
Creating content that spreads quickly through social media
Running ads on TV
22
What tool is commonly used for defining and communicating business concepts?
Gantt Chart
SWOT Analysis
Business Model Canvas (BMC)
Revenue Flowchart
23
What is
RFID
used for in supply chain management?
To track products in real-time using radio waves
To forecast demand using past sales data
To automatically reorder products when stock is low
To manage shipping costs
24
What is the role of
Key Partners
in the Business Model Canvas?
To measure customer satisfaction
To measure customer satisfaction
To outline employee benefits
To identify suppliers and partners that help the business operate
25
Which is an example of an online subscription revenue model?
Amazon
Airbnb
Netflix
Uber
26
What does
Buyer Personality
refer to in marketing
The traits, preferences, and behaviors that define a typical customer
The number of items a customer purchases at once
A customer’s favorite products
The price range a customer is willing to pay
27
Which of the following is an element of the
Business Model Canvas
?
Advertising budget
Employee satisfaction surveys
Product packaging design
Customer Segments
28
What is logistics?
The design of a company’s website
A method for selling products in stores
A way to market products online
Management of products deliverence to customers
29
The Net Promoter Score (NPS) measures customer loyalty.
True
False
30
What is an algorithm?
A step-by-step procedure to perform an operation
A type of hardware component
A list of servers on the internet
A method for storing data
31
Which of the following is a technology used for automatically tracking products in the supply chain?
JIT
Dropshipping
Vendor-managed inventory
QR Code
32
What are the 6 phases of the prototyping method?
Research, Prototype, Feedback, Testing, Refining, Launching
Planning, Building, Selling, Testing, Launching, Feedback
Planning, Analysis, Designing, Developing, Testing, Releasing
Idea, Prototype, Sell, Test, Improve, Deliver
33
What does the principle of
Reciprocity
suggest in persuasion?
People tend to align with consistent behaviors
People trust experts and authoritative figures
When someone does something nice, you want to do something nice back
People are influenced by scarcity and fear of missing out
34
What is
Affiliate Marketing
?
Partnering with influencers to promote products
Paying affiliates for each sale or lead they generate
Running paid ads on social media
Selling products in a physical store
35
What is the definition of e-commerce?
Only selling physical products
Buying and selling on TV
Trading products or services using the Internet
Advertising products via social media
36
What is the purpose of a sales funnel?
To display the most popular product
To guide visitors step-by-step toward conversion
To collect customer feedback
To improve website security
37
What is
Online Advertising
?
Offering discounts on product packaging
Advertising on websites, social media, or search engines
Advertising through print media
Selling products in retail stores
38
Data is limitless and present everywhere in the universe.
False
True
39
What is
usability
in website design?
How much a website costs to develop
The amount of content a website has
The speed at which a website loads
How easy and user-friendly a website is to navigate
40
What is
User-Generated Product Information
?
Price comparisons from different retailers
Certificates or warranties provided by the manufacturer
The technical design of the product
Reviews, ratings, and feedback from customers
41
What are the 5 stages of the Customer Life Cycle?
Planning, Buying, Using, Reviewing, Recommending
Learning, Choosing, Buying, Using, Leaving
Orientation, selection, buying, using, customer service
Awareness, Trial, Purchase, Support, Referral
42
What is funnel analysis?
A process of mapping website visitor funnel steps that lead to conversions
A strategy for increasing product inventory
A method for optimizing website design for SEO
A tool for measuring customer satisfaction
43
What is
Content Marketing
?
Creating ads to sell products
Posting articles, videos, or blogs to attract and engage customers
Sending out discounts via email
Running TV commercials
44
What does
SEA
(Search Engine Advertising) involve
Posting ads on social media platforms
Paying for ads to appear in search engine results
Optimizing content for organic search result
Creating a website for your business
45
Why is collecting customer feedback important in reducing return rates?
It reduces the number of products sold
It makes returns impossible
It increases shipping times
It helps understand issues and improve product quality
46
How has technology changed customer service?
Added tools like chatbots, live chat, and social media
Made customer service slower but cheaper
Focused only on in-person help
Replaced people with robots
47
What does CRM stand for?
Consumer Retail Management
Core Revenue Model
Customer Relationship Management
Customer Review Metrics
48
What does the INVEST criteria for user stories stand for?
Independent, Negotiable, Valuable, Estimable, Small, Testable
Independent, Non-testable, Versatile, Estimable, Simple, Trackable
Independent, New, Valuable, Efficient, Small, Transparent
Interdependent, Negotiable, Vast, Effective, Short, Tangible
49
What does the
Value Proposition
in the Business Model Canvas represent?
The company's revenue model
The cost of manufacturing products
The benefits a company offers to its customers
The number of products sold per month
50
What is
EDI
(Electronic Data Interchange) used for in supply chain management?
To track product shipments using GPS
Forecasting customer demand
Exchanging business documents electronically
Real-time pricing
51
Which of the following is an example of an algorithm in action?
A cookbook recipe
Connecting to an ISP
Logging into a computer
Streaming a video
52
What is an example of earned media?
Customer reviews
Company blog
Sponsored posts
Paid ads
53
What is a benefit of e-commerce for existing businesses?
It could make it more international
It reduces the need for employees
It makes businesses ignore customer service
It stops the need for product development
54
What does supply chain management (SCM) focus on?
Ensuring faster website loading
Automating customer reviews
Managing product stock levels efficiently
Advertising products online
55
What does
Scarcity
in persuasion mean?
People trust experts and authoritative figures
People prefer things that are in limited supply or unavailable
Offering free items increases customer loyalty
Consistency encourages customers to commit to a brand
56
What is social media?
A system to send emails to customers
Websites and apps where people share content and communicate with others
A place to watch movies and TV shows
A method for selling products in stores
57
What is the goal of Search Engine Optimization (SEO)?
Write blog posts only
Rank higher in paid advertisements
Launch social media ads
Increase website visibility in organic search results
58
What is the internet?
A cloud storage system
A social media platform
A network of connected computers (servers)
A system of wireless signals
59
What is
Social Media Marketing
?
Posting product ads in newspapers
Sending promotional emails to customers
Promoting products through social media platforms
Running paid search ads
60
What is the key idea behind Amazon's Flywheel Strategy?
Building efficiency and customer satisfaction to drive growth
Avoiding third-party sellers
Selling luxury items exclusively
Focusing on social media marketing
61
Which strategy helps reduce product return rates?
Offer vague product descriptions
Avoid customer feedback
Skip product visuals
Provide accurate sizing information
62
What is middleware?
A type of malware
A payment gateway
A customer-facing app
Software enabling communication between various applications
63
What is the primary goal of loyalty marketing?
To launch new product lines
To reward and retain loyal customers
To increase brand awareness
To reduce marketing costs
64
What is the Customer Journey?
The steps involved in product delivery
The process of collecting customer data
The customer’s experience across multiple touchpoints
The time taken for a product to reach a customer
65
Which of these are key elements of the
Business Model Canvas
?
Brand logo, Marketing campaigns, Web traffic
Advertising budget, Product pricing, Employee roles
Customer Segments, Value Proposition, Channels
Market research, Sales forecast, Profit margin
66
What is the goal of content marketing?
To test website features
To make useful and interesting content for a target audience
To send ads to as many people as possible
To sell products quickly
67
What is cross-channel strategy?
Using just one online platform to connect with customers
Using multiple channels without integration
Selling through physical stores only
Integrating channels to offer a consistent customer experience
68
What does
Consensus
(Social Proof) refer to in persuasion?
Scarcity increases the perceived value of a product
People act based on the recommendations of trusted experts
If other people are doing it, you'll feel like you should do it too
Customers are more likely to purchase from brands that are consisten
69
What does web hosting provide?
Storage space and server resources for websites
Online marketing tools
Payment services
A platform for coding algorithms
70
Why is "review and learn" important in procurement?
It helps improve future procurement decisions
It ignores supplier performance
It skips defining a business case
It avoids competitive procurement
71
What is the first step in the sustainable procurement process?
Manage relationships
Define the service need
Award the contract
Skip reviewing performance
72
How do you connect to the internet?
By plugging in a USB drive
By logging in through a VPN
By using a cloud service
By establishing a connection with an ISP (Internet Service Provider)
73
What type of e-commerce is when a company buys something from a consumer
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
Consumer-to-Business (C2B)
Business-to-Consumer (B2C)
74
What are the 5 Cs of Content Marketing?
Calibrate, Connect, Create, Circulate, Communicate
Create, Circulate, Convert, Communicate, Collaborate
Calibrate, Create, Curate, Circulate, Convert
Coordinate, Curate, Calibrate, Convert, Compose
75
What is
Meta Product Information
?
Product alternatives and serial numbers
Technical specs such as weight or dimensions
Reviews written by customers
Details like product availability, category, and market prices
76
What is the impact of
Liking
in persuasion?
Offering discounts builds trust with customers
People are motivated to act when they perceive scarcity
People are more likely to be influenced by those they like
Customers are more likely to trust authoritative figures
77
What are the 4 marketing goals in the Customer Life Cycle?
Reach, Act, Convert, Engage
Branding, Advertising, Selling, Feedback
Buying, Selling, Rating, Repeating
Planning, Promotion, Pricing, People
78
What is
E-mail Marketing
?
Posting advertisements in online forums
Creating website pop-up ads
Sending promotional emails to a list of subscribers
Advertising on social media platforms
79
Which is an example of
User-Generated Product Information
?
Market prices and product category
Reviews and ratings from customers
Product serial numbers and codes
Technical specs like dimensions
80
In which areas has customer service improved over the years?
Cost savings and inventory control
Advertising strategies and sales techniques
It’s faster, easier to access, and more personal
Product packaging and manufacturing speed
81
What is procurement?
Selling products to customers
Managing customer feedback
Shipping goods directly to customers
Activities managing the flow of goods into a company
82
How does
Authority
influence persuasion?
Offering discounts can encourage customers to buy more
People are more likely to buy from a company with a loyal following
urgency in making purchases
You’re more likely to listen to those who seem knowledgeable.
83
What does the Customer Life Cycle represent
The journey from website visit to checkout
The stages of customer interactions over time
The marketing strategies for brand awareness
The phases of product development
84
What is cross-selling?
Selling to new customers only
Selling unrelated products
Selling items on sale
Selling extra products that go with what the customer is buying
85
What is an example of owned media?
Sponsored social media posts
A company’s website
A branded podcast
Customer reviews on a third-party website
86
What does
KPI
stand for in business?
Key Product Information
Key Performance Indicators
Knowledge Process Integration
Key Promotional Insight
87
Why is Product Information Management (PIM) important in e-commerce?
To facilitate warehouse operations
To organize product descriptions and related data
To ensure secure payment processes
To manage logistics and supply chain
