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CTVA 341 Study
CTVA 341 Study
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Answers
1
What was the first series that helped put Netflix on the map?
Breaking Bad
House of Cards
Stranger Things
Orange is the New Black
2
What is the standard commission of a manager?
20%
10%
15%
5%
3
Name ONE Service that offers transactional television
Netflix
Apple TV
Amazon Prime
YouTube
4
A series, which is thought to be able to run for a long time, will be referred to one that has:
Legs
Marathons
Road Runners
Stamina
5
Name one example of Pure AVOD service
Netflix
Pluto TV
Tubi
Youtube
6
In an effort to reduce the number of cord cutters, MVPDs are offering more skinny bundles.
False
True
7
Stephanie said, Researchers have to deal with lots of data. She uses ___ to help manage the data.
complex mathematical equations
Microsoft Excel
her interns
AI
8
Cast can elevate material, but a good script cannot transcend bad casting.
True
False
9
If you see "&" between two names, it indicates what about two writers?
They are not a team
They are a team
They got paid a whole lot more
They are lovers
10
____ & ____ are always the most concern when producing an on-going series
Concept, Longevity
Time, Money
Editing, Director changes
Threats, Backlash
11
Before a script is written, the network will want to see a bible.
False
True
12
Political preference determines whether or not you get hired as a reality contestant.
True
False
13
Of the following, which reality series was initially conceptualized, produced, and aired in the United States?
Big Brother
The Real World
American Idol
Survivor
14
Influencers are used to market TV shows
True
False
15
Which of the following types of agents would represent influencers?
Below the Line
Literary
Digital Media
Alternative
16
Pick a trio that are all considered below the line
Assistant Director, Editor, Cinematographer
Writer, Gaffer, Editor
Gaffer, Cinematographer, Editor
Actor, Producer, Director
17
What year was YouTube created?
2003
2004
2005
2006
18
While most platforms do spend money on marketing, premium cable channels such as HBO and Showtime do not.
True
False
19
Name one example of a Hybrid AVOD Service
Hulu
Apple TV
Netflix
Amazon Prime
20
Which of the following originated as a British TV Series?
Survivor
American Idol
Candid Camera
Scare Tactics
21
Ratings data is used to support ad sales
False
True
22
Managers need to be licensed.
False
True
23
Most sports channels would prefer not to be a part of a skinny bundle
True
False
24
Panel Rose Catherine: There are projects which they have neither committed to or released, they're called _____ projects
Zombie
6 feet under
Undead
Grave
25
Criminal record determines whether or not you get hired as a reality contestant.
True
False
26
Which of the following streaming services doesn't give the option of subscribing with ads or without ads?
Netflix
Apple+
Hulu
Paramount
27
Name ONE of the main sources of revenue for Broadcast Television Stations
Retransmission Fees
Royalty
Advertising
Cable or Satellite
28
Name one premium cable network owned by Amazon
Luna
MGM+
HBO
Prime Video
29
Which of the following DOES NOT apply to Nielsen's National Sample?
Income Distribution
Geography
Political Status
Gender
30
Basic cable networks are paid by the MVPDs a fee for every household that
Watches the network is available in
Watches at least once a month
Watches at least once a week
Watches at least once a year
31
Promoting off your own air to maximize the number of potential viewers is important.
False
True
32
Social media determines whether or not you get hired as a reality contestant.
False
True
33
Directors are represented by literary agents.
False
True
34
Which has a bigger impact when it comes to marketing new television shows
Radio ads
Newspaper ads
Social Media
35
According to the panel, when you're starting out it's easier to hire an agent rather than a manager.
True
False
36
Gross Ratings Points refer to:
Duplicated ratings points over a set period of time
Unduplicated rating points over a set period of time
37
The use of IP in the TV industry is:
Increasing
Decreasing
38
Production companies such as Shondaland (Shonda Rhimes) are part owners of the shows they create.
False
True
39
Pre-reads are done for:
Executive Producer
Casting Director
Director of Photography
Producer
40
Which of the following pairs are incorrect? (May be 1 or 2 incorrect)
II & IV
I & III
III
II
41
Marketing = art&science of creating, delighting & keeping customers, while making profit and reducing enterprise values
True
False
42
Which FAST Platform is owned by Fox?
Sling TV
Disney
Hulu
Tubi
43
The number of Basic Cable Subscribers is:
Growing
Shrinking
Staying the same
44
Which of the following is a TRUE statement?
Most reality shows don't syndicate well
Most reality shows syndicate well
45
Before an actor auditions at the studio, they must have a signed contract.
True
False
46
Lawyers can work on a commission basis.
True
False
47
Nielsen is able to capture ratings for out of home viewing
False
True
48
In the business model for basic cable television, a company would want their total revenue to exceed their cost
False
True
49
Lawyers often procure work for their clients
True
False
50
TV Prod. Co. are built around certain types of talent. Which one of these groups is NOT at the center of a TV Prod. co.?
Directors
Writers
Line Producers
Actors
51
Before pitching their idea, writers should have a very clear idea of how the series operates past the pilot episode.
Idk
Not Important
Very Important
Somewhat Important
52
Usually, FAST platforms use a business model where they don't pay content owner a license fee, but shares ad-revenue.
True
False
53
Is STARZ trying to be a general entertainment service or an add-on service?
Add-on
General Entertainment Service
54
Turnaround refers to the time from when production wraps to the start of post-production.
False
True
55
Which streaming services are both SVOD and TVOD?
Amazon Prime & Apple+
Hulu & Prime
Apple+ & Netflix
Netflix & Hulu
56
Format Rights are a very important component of Reality
False
True
57
Which came first, broadcast networks or basic cable?
Basic Cable
Broadcast Networks
Chicken
Egg
58
The name for the pages that actors use in their auditions are:
Pre-reads
Dialogue pages
Scenes
Sides
59
What does SVOD stand for?
Subscription Views on Demand
Subscription Video on Demand
Subscribers Video on Demand
Subscribers Views on DVD
60
If you want to ultimately work in the creative side of TV, starting in the marketing department is a waste of time
False
True
61
According to Steve Stark, he was able to attract Tim Burton to direct Wednesday by:
Having all the scripts written out in advance
Letting him write Wednesday
Casting Jenna Ortega as Wednesday
Giving him a deep cut of profits
62
Which of the following have dual (ad + subscription) revenue streams?
None of the above
A & C
B & D
All of the above
63
Agents need law degrees.
False
True
64
Reach and frequency describe how many people watch a given show/commercial & how often they view it. What is larger?
Frequency
Reach
65
In order to watch Broadcast Networks, you must have a cable or network
True
False
66
Podcasts are used to market TV shows
False
True
67
ABC owns most of the television stations which air the network's programming
True
False
68
Sometimes a multi-camera comedy will have one person direct all the episodes for the entire season.
False
True
69
If you see "and" between two names, then it indicates what about the two writers?
They are a team
They are enemies
They did not work together
They are not a team
70
Amortized costs refer to:
None of the above
Costs attributed to marketing
Certain costs spread across all episodes
Shared profits
71
What year did the first FAST service launch?
2017
2014
2020
2019
72
Companies that do publicity do not pay for the placement of that information on media sources.
True
False
73
There are more FAST platforms than FAST channels
True
False
74
Most networks order thirteen episodes, and if the series does well, then the network orders ____.
Add-ons
Bumpers
None of the answers listed
Backends
75
Which of the following is associated with the term voice/point of view?
Editor
Actor
Director
Writer
76
Agents and managers are required to have a license to represent talent.
False
True
77
Premium cable networks spend a lot of time figuring out how to increase their churn rate.
False
True
78
Publicity executives at a studio only get involved with a television series once the pilot is complete.
False
True
79
Which of the following demographic categories is most targeted by advertisers?
Teens 12-17
Adults 50+
Adults 18-49
Kids 2-11
80
Fox Television Stations owns a significant number of TV stations, all of which are O&O's
False
True
81
Adults 18 - 49 are targeted the most by advertisers
True
False
82
Name TWO of the major players in basic cable
Walt Disney Company & HBO
Paramount Global & PBS
Comcast & ESPN
Walt Disney Company & Paramount Global
83
If a manager is a producer on their client's TV show, they cannot commission their client's salary.
True
False
84
Bottle show is referred to a episode of a television series that is primarily shot in multiple locations
True
False
85
Focus groups are a part of program testing
True
False
86
Managers help get work for their clients.
False
True
87
According to Chris, it helps if you have one of these attached to your script before you try to sell it:
Director
Any of these
Actor
Production Company
88
FAST services rely more on original content than repeat content
True
False
89
The term "baby writer" refers to the youngest writer in the room.
True
False
90
The _____ needs to be locked before adding sound effects, music, and color correction
Frame
Editing
Screen
Picture
91
What is term used to describe a deal when writer only gets paid if network or streaming service agrees to buy script?
If-Bought
If-Come
Writer's Deal
Term Deal
92
Which streaming service is trying to become the next HBO?
Paramount
Amazon Prime
Apple TV
Netflix
93
Affiliate = broadcast term; TV station that is not owned by a network; but has contract to air the network's programming
False
True
94
Psychological well-being determines whether or not you get hired as a reality contestant.
True
False
95
In order to subscribe to a premium network service, you need to have a cable or satellite subscription
True
False
96
Emails are used to market TV shows
True
False
97
Studios spend money marketing first-run syndication shows as well as rerun syndication shows.
False
True
98
Which comes second?
Producer's Cut
Network's Cut
Editor's Cut
Director's Cut
99
Candid Camera was a reality show that started as as radio show!
False
True
100
It's a proven fact that formats from foreign countries don't do well on American TV
False
True
101
The Assistant Director is usually one of the first people hired on a pilot
False
True
102
One of the biggest challenges in making a pilot is how to compromise when it comes to time and money.
False
True
103
According to Wayne Goldstein, two most important attributes in new hires are _____ and good communication skills.
a good smile
time management
curiosity
good vibes
104
Which of these is one of the big three talent agencies?
II
I
III
IV
105
According to Jade, a very important element of successful TV series are to have characters with strong...
Relationships
Energy
Storyline
Motives
106
Spec Scripts only refer to scripts based on existing shows.
False
True
107
An American Family aired on which of the following networks?
CBS
ABC
HBO
PBS
108
Which came first?
Netflix
Hulu
MGM+
Disney+
109
Google acquired Youtube in 2016 for $1.65 million.
False
True
110
If you're hired as a regular, you're paid for every episode produced, even if you are not in the episode
False
True
111
Talk show interviews are used to market TV shows
False
True
112
Any media company that has its own streaming service will not license programming they own to another streaming service
False
True
113
Movies make up the majority of premium cable network schedules
False
True
114
Which of the following requires the heaviest investment for a streaming service?
Content
Marketing
Technology
115
Which of the following agents would represent a story editor on a scripted network TV show?
Literary
Below the Line
Talent
Alternative
116
Name one type of franchise used in scripted TV
Reality
Medicine
Crime
Law
117
Lawyers typically charge a commission of...
10%
15%
5%
20%
118
Some FAST platforms offer Video on Demand
False
True
119
What gave Reed Hastings the idea of developing Netflix online?
True Crime Shows
HBO Broadcast Showings
TV and Ice Cream
Box Sets
120
What were the first two premium cable networks?
HBO & SHOWTIME
STARZ & HBO
MGM+ & SHOWTIME
MGM+ & STARZ
121
Which of the following statements best describe Laurence's answer when asked why Apple+ does not use ads?
IV
I & II
II & III
V
122
Studios do not own the series they finance
False
True
123
An instance where two stations in the same designed market area are owned by the same party is referred to as a...
Affiliates
Monopoly
Secondaries
Duopoly
124
ADR means Automatic Dialogue Replacement, which means fixing dialogue which needs to be re-recorded.
False
True
125
Which media company owns Showtime?
Paramount Global
Amazon
Apple
HBO
126
What refers to how many views were tuned into a particular commericial within three days of it airing?
C3
L3
Live + Same Day
Live
127
In the way the business used to be, networks paid studios ~65% of production costs for right to license & air the show
True
False
128
Eyesight determines whether or not you get hired as a reality contestant.
True
False
129
Sports programming is very important to basic cable channels.
True
False
130
Which of the following does NOT apply to FAST TV?
Streaming
Subscription
Linear
Advertising
131
FAST TV is a growing business
False
True
132
Scott Edwards, the executive from Fox, said updating and modifying an old _____ can be an effective tool in marketing.
Promo
Episode
Song
Show
133
In calculating the household rating and share for a program, you need to know the total TV home in the universe
True
False
134
Broadcast networks currently are in a position where once they put a series on, it is very difficult to cancel.
False
True
135
In traditional business model, studios rely on three business terms, They are:
Fiscally, Official, Legalities
Finance, Own, Lawyers
Finance, Own, License
Final, Ownership, Loans
136
Which of the following is not considered a landmark reality?
Survivor
That's Incredible
American Idol
Big Brother
137
In publishing subscriber counts for premium cable networks, they do include subscribers to the service via OTT.
False
True
138
Which one of the following is NOT a type of television station?
Secondary
Affiliates
O&O
Independents