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Advertisement Vocabulary Flashcards | StudBud
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Advertisement Vocabulary
Advertisement Vocabulary
10 terms
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StudBud Administration
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Flashcards
10 cards
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10
Answers
1
The process of communicating the value of a product or service
Repetition
Marketing
Bandwagon
Branding
2
Promoting a product or service by identifying it with distinct characteristics
Marketing
Advertising
Branding
Repetition
3
Words are used to evoke strong feelings about someone or something
Emotion
Bandwagon
Humor
Sense Appeal
4
Sounds or pictures that are pleasing to the eye
Sense Appeal
Emotion
Humor
Bandwagon
5
Feeling regret or concern after making a large purchase
Impulse Buy
Significant Purchase
Buyer's Remorse
Satisfaction
6
Using names or pictures or famous people, but not quotes.
Statistics
Fantasy
Bandwagon
Testimonial
7
Stating or showing a product over and over.
Branding
Advertising
Repetition
Marketing
8
Persuading people to do something by telling them everyone is doing it.
Testimonial
Emotion
Bandwagon
Humor
9
Makes people laugh so they have a positive association with the product
Humor
Emotion
Sense Appeal
Testimonial
10
Famous people say they use a product or persuade you to use a product
Bandwagon
Testimonial
Emotion
Fantasy
