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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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Questions
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Answers
1
A 32-oz bottle of Tide holds enough to wash 32 loads of laundry. This is an example of
Pathos
Ethos
Logos
2
Sprite Zero is 100% sugar-free. This is an example of
Logos
Pathos
Ethos
3
Which advertising technique appeals to smell, touch, sound, taste and look?
Scientific
Senses
Bandwagon
Snob
4
This advertisement is an example of which advertising technique?
Ethos
Pathos
Logos
5
Which advertising technique promotes the country and being an American?
Brand Loyalty
Health & Wellness
Snob
Patriotism
6
Which advertising technique gives you something for free? Example buy one get one.
Music and Slogans
Snob
Reward
Avant Garde
7
Which advertising technique claims the product will make you healthy and that it is good for you?
Brand Loyalty
Health & Wellness
Scientific
Snob
8
Advil liquid gels provide up to 8 hours of continuous pain relief. This is an example of
Ethos
Pathos
Logos
9
Miley Cyrus appears in an Oreo's advertisement . This is an example of
Pathos
Logos
Ethos
10
Which advertising technique uses facts and charts?
Scientific
Avant Garde
Music and Slogans
Reward
11
Which advertising technique uses jingles and rhymes?
Avant Garde
Glittering Generality
Music and Slogans
Snob
12
Doctors recommend Tylenol aspirin more than any other brand of aspirin. This is an example of
Logos
Ethos
Pathos
13
A child is shown covered in bug bites after using an inferior bug spray. This is an example of
Logos
Ethos
Pathos
14
Which advertising technique uses celebrity support and personal stories?
Reward
Avant Garde
Scientific
Celebrity Endorsement
15
Which advertising technique implies the product is widely used, everyone is doing it, join the crowd?
Bandwagon
Scientific
Snob
Avant Garde
16
Tiger Woods endorses Nike. This is an example of
Pathos
Ethos
Logos
17
This advertisement is an example of which advertising technique?
Ethos
Pathos
Logos
18
This advertisement is an example of which advertising technique?
Ethos
Logos
Pathos
19
A commercial shows an image of a happy couple riding in a corvette. This is an example of
Logos
Ethos
Pathos
20
This advertisement is an example of which advertising technique?
Pathos
Logos
Ethos
21
Which advertising technique uses appealing words and images, attracts attention but means nothing.
Snob
Glittering Generality
Avant-Garde
Brand Loyalty
22
Which advertising technique relies on reputation, recognizable logo and repeat customers?
Avant-Garde
Brand Loyalty
Snob
Glittering Generality
23
Which advertising technique manipulates how you feel?
Avant-Garde
Glittering Generality
Brand Loyalty
Appeals to Emotions
24
Which advertising technique relates that its never been done before, using this product will put you ahead of the times.
Snob
Avant-Garde
Glittering Generality
Brand Loyalty
25
This advertising technique implies being part of an elite group, this product you will be better than everyone else
Bandwagon
Avant Garde
Snob
Scientific