MKTG 4643. International Marketing (Exam 3)

Exchange rates automatically affect prices in export markets.

In high context culture, marketers are encouraged to place priority on words rather than aesthetics.

Which mode of foreign market entry requires the most amount of equity and, therefore, creates the greatest risk?

What is the first phase in the international planning process?

The hand gesture of V has an insulting meaning when the palm is faced inward.

France and Norway have banned all alcohol advertising on TV.

The iPhone price in Brazil is expensive because of _____ and ______.

Kosher food is any food or beverage that Jewish people are allowed to eat.

Which of the following is NOT a dimension of Hofstede’s culture?

When home currency weakens, the imported product price ____.

Mixed-gender focus groups are forbidden in Japan.

____ is an unconscious reference to one's own cultural values and knowledge as a basis for decisions.

In North Korea, only 28 hairstyles are approved.

The seizing of a company’s assets without payment is called __________.

When market presence is weak, indirect channel distribution will be more suitable than direct channel distribution.

666 means “awesome” in China.

Channel length refers to the number of intermediaries involved in the distribution process.

On the basis of Hofstede’s four dimensions, cultures with high Power Distance Index (PDI) scores tend to _________.

Which of the following is an element of promotional mix?

Which country mainly uses metric system?

Yin is masculine and Yang is feminine.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and ________ among members of society.

Global marketers look at primary data first and then collect secondary data.

In Austria, stores’ operation hours are restricted to 72 hours per week.

In developing countries, large wholesalers have dominant control over the distribution process.

For cultures with a low holistic thinking style, external cues play important roles in a consumer’s decision.

________ is a regulation in EU law on data protection and privacy.

____ is the actual amount of money paid on the imported/exported product by a government.

Stopping or refusing to trade with another nation for political reasons is called ______.

Which of the following is NOT a dimension of the product component model?

The US government restricts imports and exports with Cuba.

Tariffs are organized by HS code.