Unit 2 Period 5

Number of people exposed to message

_________ leaves employees alone to do their work

occurs when two or more companies collaborate to create a new product or market their existing products in a new fashion

Animals, people,line drawings

money not committed to paying for necessities such as basic food, clothing and shelter

______ Make all decisions independently

the percentage that one businesses product takes of the total dollars spent on those products

How does a company "build desire" for a product?

People tend to believe ____ more than ads.

When brand image created for one product transferred to other products made by the same company

__________ is arranging people and tasks to carry out business’plans and objectives

__________ develop new and improved ways to produce the originalproduct or service

What is it called when a brand leads dominatesmarket the brand name becomesthe common place term used in conversation

money left with consumers after taxes have been paid

Competition between products that are not similar, but both are competing for same customers’ money

Number of times an audience will see or hear ad. over agiven period of time

overall markets are made up of smaller partswith similar characteristics

_________ leaves employees alone to do their work

_____ is a concept of the total amount spent ona specific product

_____ is management process responsible for identifying, anticipating andsatisfying consumer requirements profitably

Which of the following isn't one of the four major functions of management?

_____ are shapes that carrya visual message but are notrepresentative of actual things

A stylized writing of the company’s initials

Which of the following isn't one of the three levels of management?

A brand ______ gives a product a personality that consumers can relate to

The study of obvious characteristics that categorize humans

sales competition between similar brands

Image is made up of three things, which of the following is NOT one of those three things

AIDA Stands for:

A _____ is a short, catchy phrase that is always attached to the company’s name