Stukent Chapter 4 -Facebook Marketing Review 1

Although some may think Facebook is for old people, the number of users on the platform for every age group continues

an audience similar to an audience that a brand is already targeting

True or False: “More likes and followers” is an example of a solid business strategy goal.

True or False: You don’t need to take demographics into account to understand your target audience.

True or False: If you’re creating amazing content, you don’t need to post consistently.

content that performs significantly better than any other content

In what year did Facebook go public?

This is the simplest, most common form of communication on the Facebook platform.

What does the acronym CTA stand for?

What is a custom audience?

The relevance score is calculated based on

FACE MASH released by MARK ZUCKERBERG

leveraging social media content in an effort to increase revenue

Facebook’s advertising platform is much less advanced than other social media networks’ advertising platforms.

an audience, chosen by a marketer, based on specific demographics