PAP Persuasive Techniques Review

using nice, pretty, descriptive, meaningless words to sell a product

suggests that buying a product shows your love for your country

using actors to represent "average" or "everyday" just like you to sell a product

suggesting that something almost miraculous will happen if you use a product

suggesting that everyone else has or is using a product, so you should too

telling only the positive facts about a product or only presenting one side

repeating an element, word, or phrase within an advertisement

using experts or proving your expertise to prove that a product is good

offers you something "extra" if you buy the product

a celebrity or famous person will say that the advertised product is good

suggests that you can be fancy or better than everyone else if you buy or use a product

appealing to fear, anger, compassion, or joy to sway people

presenting a desirable situation or lifestyle to persuade viewers a product is good

using amusing or funny situations to sell a product