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MaWD 1.02 #1 Understand digital communication products Flashcards | StudBud
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MaWD 1.02 #1 Understand digital communication products
MaWD 1.02 #1 Understand digital communication products
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1
Includes items and formats common to every page; used to maintain layout consistency
Page size
Master page
Prototype
Letterhead
2
Words positioned above a headline, usually as a lead in or teaser.
Main Heading
Body
Deck
Kicker
3
Used to convey meaning and add appeal
Graphics
End mark
Dropped cap
Sidebar
4
Title of the article, usually set in a larger font
Running headlines/footers
Subheading
Main Heading
Nameplate
5
A notice or announcement in a public medium promoting a product, service, or event
Flyer
Magazine Layout
Advertisement
Infographic
6
A graphical representation of info or dataintended to present complex info quickly & clearly
Magazine Layout
Flyer
Brochure
Infographic
7
Also called a “mockup”; an example of how the final document should appear.
Prototype
Master page
Page size
Header
8
Standard preformatted layout that may contain a color & font scheme, pictures, & preset margins
The Grid System
Margin guides
Column guides
Template
9
A print effect in which layout, type, pictures extend beyond the margin to the edge of the page
Bleed
Sidebar
Nameplate
Caption
10
Non-printing lines that indicate the space between the edge of the page & the document contents
Margin guides
Gutter
Column guides
Ruler guides
11
Banner on front of a doc-usually includes the name of the publication, logo, motto
Byline
Nameplate
Sidebar
Deck
12
Placed between headline & article to provide a segue between the headline & body of the article
Sidebar
Nameplate
Deck
Caption
13
Bulletin issued periodically to members; usually outlines news & current events
Advertisement
Brochure
Newsletter
Flyer
14
Organizing content on a page, using any combination ofmargins, guides, rows and columns.
Gutter
Template
Margin guides
The Grid System
15
A printed heading on stationery stating a person's ororganization's name & address
Letterhead
Business Card
Flyer
Brochure