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Intro to Marketing - Key Concepts Flashcards | StudBud
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Intro to Marketing - Key Concepts
Intro to Marketing - Key Concepts
12 terms
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StudBud Administration
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A quick review of basic marketing concepts for Introduction to Marketing high school class.
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
Each of the following are part of the 4 P's of marketing except
Place
Promotion
Price
Production
2
The process of developing, promoting, and distributing products to satisfy customers is called
marketing mix
marketing
production
smart
3
Changing raw materials or putting parts together to make them more useful is called
time utility
possession utility
form utility
place utility
4
Added value to something that already exists is called
nacho libre
utility
fudamentalist perspective
a taco
5
Channel Management is known as
Distribution
Promoting
Selling
Pricing
6
An example of market segmentation would be
psychodrama
demographics
psychographics
demographics and psychographics
7
Another name for the 4 P's of marketing is
pricing
the marketing mix
the marketing mission
Chex Mix
8
The act of Informing, Persuading, and Reminding Customers your products are there is called
Promotion
Market Planning
Product Management
Selling
9
Consumers
buy products
growl at dogs
cut trees
use products
10
A lawn mowing business is a
merchandising business
manufacturing business
service business
wholesale business
11
Dividing the market into smaller groups that share specific needs or wants is called
market
customer profile
mass marketing
market segmentation
12
Customers
buy a product
multiply products
use a product
produce a product
