stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Secondary and primary data Flashcards | StudBud
Explore
/
Secondary and primary data
Secondary and primary data
14 terms
·
StudBud Administration
·
259 plays
Test review for Owning Your Future's Chapter 7.1
Flashcards
14 cards
F
Practice quiz
P
Host live
L
Questions
14
Answers
1
A(n) _____ group is a small number of people brought together to discuss a product or service.
target
primary
focus
2
To understand a particular market, you need to research
individual consumers or businesses
the business environment
all of these
the competition
3
A B2C company is a company that sells to _______.
consumers
government agencies
businesses
4
Secondary data includes information gathered by the U.S. federal and state governments.
true
false
5
A focus group is a large group assembled to discuss a particular problem or product.
true
false
6
Which of the following is true about a target market?
all of these
it can include more than one market segment
it represents a limited customer base
it can be based on buying patterns
7
Potential customers in a market can include people or businesses.
false
true
8
Market research should be done before and after starting a new business.
false
true
9
Companies that sell to other companies are called
B2C
B2B
C2C
none of the above
10
Which of the following is not a source for gathering secondary data?
questionnaire
mailing
telephone survey
none of the above
11
Which of the following is not a source for gathering secondary data?
Forbes Magazine
Census Bureau
Chamber of Commerce
focus group
12
A group of potential customers who are willing and able to purchase a product or service is
business
survey
market
13
A B2B company is a company that sells to _______.
businesses
consumers
government agencies
14
Before performing market research, the first thing you should do is
analyze the competition
identify your target market
choose the type of research
determine the research method
