stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
COMM 2332 Final Exam Review 2022 Flashcards | StudBud
Explore
/
COMM 2332 Final Exam Review 2022
COMM 2332 Final Exam Review 2022
30 terms
·
StudBud Administration
·
13 plays
Imported from external platform
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
China operates under which model of expression?
Authoritarian
Social responsibility
State
LIberterian
2
In the social responsibility model, the press acts as the Fourth Estate, watching for abuses of power by the government.
True
False
3
The Public Broadcasting Act of 1967 created the parent organization PBS and NPR called what?
Corporation for Public Broadcasting
The Pacifica Foundation
The Federal Communications Commission
Sesame Street
4
Rules of punctuation, capitalization, and spacing of words were developed _________________________
in the ninth century by Wang Chieh for the Diamond Sutra.
in the 1500s for the publication of Canterbury Tales.
during the Middle Ages by priests and monks.
in 1452 by printer Johannes Gutenberg.
5
The mass publication of pamphlets, magazines, and books began democratizing knowledge.
True
False
6
Citizens of developed countries have a range of media products available but have little say in its creation
True
False
7
Weekly tabloids are considered to be a type of magazine.
True
False
8
Advertising is increasingly targeted at children because they influence billions in family spending every year.
True
False
9
Because of high costs, digital technology is not expected to benefit independent filmmakers for many years.
False
True
10
Must-carry rules require cable operators to carry all local TV broadcasts on their systems.
False
True
11
Early silent films flourished in part because they transcended language.
False
True
12
TV Guide's format has largely remained the same since it was founded.
False
True
13
Survey research is better than experimental research at establishing cause-effect linkages
True
False
14
2016 U.S. labor statistics indicate that there are more journalists than public relations practitioners.
True
False
15
Which one of these companies is NOT considered one of the big five media powerhouses?
Google
Facebook
Disney
Amazon
16
Writing letters, emails, or online messages to media editors about blind spots in news coverage is an example of what?
Interpretation
Evaluation
Analysis
Engagement
17
A reality show such as
The Bachelor
costs about twice as much to produce as a typical hour-long drama.
False
True
18
At the end of the nineteenth century, decreases in postage costs made it cheaper for publishers to distribute magazines.
False
True
19
Brands that claim that they are "America's favorite" are using a persuasive strategy called what?
Snob Appeal
Hidden-fear appeal
Plain folks pitch
Bandwagon Effect
20
Thomas Edison made his first sound recordings on foil cylinders.
False
True
21
The rise of the digital age led to a decrease in sales of traditional print books.
False
True
22
Bureau reporters ___________________________ .
work mainly on online stories
file reports from major cities other than where their paper is located
manage the columnists who deal with particular aspects of culture
manage a newspaper's daily operations
23
How did Berliner's and Edison's methods for playing sound recordings differ?
Edison's cylinders were made of shellac.
Berliner's disks were flat.
Edison's cylinders could be mass produced.
Berliner's disks were made of wax.
24
What was the Entertainment Software Rating Board created to do?
Rate the quality of gaming consoles
Monitor product placement within digital games
Label games for violent and sexual content
Monitor online gaming sites for identity theft
25
When news coverage is determined by fewer decision makers we are receiving sufficient information to make decisions.
False
True
26
Which of the following is NOT an element of vertical integration in the movie industry?
Syndication
Exhibition
Distribution
Production
27
People engaged in selective exposure and selective retention when experiencing media is a component of which model?
Minimal effects
Hypodermic needle
Market research
Uses and gratifications
28
When companies host plant tours, donate money to charity, and support festivals, they are engaging in what?
Community and consumer relations
Social media relations
Astroturb lobbying
Deadheading
29
Which metaphor sees culture as a process that accommodates diverse tastes and emphasizes the way ideas connect?
Culture as values.
Culture as skyscraper.
Culture as map.
Culture as story.
30
Media effects research first emerged because of concerns about television violence.
False
True