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Edexcel Paper 1 A level Business Flashcards | StudBud
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Edexcel Paper 1 A level Business
Edexcel Paper 1 A level Business
60 terms
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StudBud Administration
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1,600 plays
60 questions from theme 1 and International = bad use of capitals. sorry.
Flashcards
60 cards
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Practice quiz
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Questions
60
Answers
1
Which isn't a way businesses compete?
Rudolf
Price
Added value
Quality
2
Santa has decided to let local elves make more decisions. This is an example of
Decentralisation
Glocalisation
Centralisation
Madness
3
Which of these isn't an impact of MNCs on a local economy
Tax revenue
Christmas pudding
Job creation
Environmental damage
4
Which of the following is not about global competitiveness?
santa only open for business on one day
Cost competition
skills shortages
impact of exchange rate changes
5
How isn't ICT used to support market research?
Social networking
Databases and loyalty cards
Websites and feedback
Tinder
6
Santa has decided to take on some managers to reduce the span of control, why?
To reduce costs
To give elves more attention and support
To give him someone to have an xmas party with
Because he is lonely
7
Which isn't a factor that would determine price
Price elasicitity of demand
Santa's elasticity of his pants
Product lifecycle stage
strength of brand
8
which of these is not an example of change the design mix to reflect social trends
fairtrade
biodegradable packaging
concentrated washing up liquid
supermarkets charging 5p for plastic bags
9
Which of the following doesn't cause a shift on a supply and demand curve
Change in incomes
Change in trends
Seasonal variations
Change in price
10
which 2 of the following would lead to a change in supply?
introduction of new technology
excessive snow in the North Pole
people boarding up their chimneys
government subsidies
11
which pricing strategy is the new Iphone X
Cost Plus
Skimming
Penetration
Predatory
12
whose advert?
Tesco
Waitrose
Lidl
Aldi
13
which is more expensive?
Job advert on Monster.co.uk
Job advert in the window
Job advert of business website
Job advert in the Sunday Times
14
Santa is likely to have decided to get a better brand because
ability to charge premium pricing
added value
reduced elasticity of demand
competition of other festivities
15
what do you call a group of buyers with similar buying habits?
Market segway
Rudolf
Market segment
Target group
16
Which of these factors does not affect income elasticity of demand?
Proportion of salary
change in demand
Change in income
change in a elf's sock
17
What is the key to distribution channels?
Locations
Lead time
Number of intermediaries and so profit margins
Ships, trains, planes and automobiles
18
Santa wants to train the elves, which would be cheaper?
off the job training
On the job training
19
What is viral marketing?
A bad cold
squirrel nuts
A advert or meme being shared over and over again
a teacher going mad with a red pen
20
Which isn't a way for Santa to get customer loyalty
Not giving any customer service
Promotional offers and voucher cards
Social networking
Loyalty cards
21
What year is this John Lewis advert from?
2015
2013
2016
2017
22
which is not a benefit of secondary research
quick
convenient
wider breadth
cheap
23
Which is a limitation of market research
bias
knowing what your customers want
having a representative sample
Limiting waste
24
What is the dyson hoover an example of
product orientation
market orientation
25
The elves are thinking of going on strike to get more pay. This is an example of
Individual approach
Midget marketing
Collective massive
Collective bargaining
26
Whose advert?
Next
Harrods
Marks and Spencers
Debenhams
27
What isn't a dynamic market?
changing market
innovation and growth
tradition
online retail
28
Santa needs to expand, why would he use a franchise?
share capital
100% of profits
limited liability
Royalties
29
Which of these is not a promotion method open to santa?
billboards
adverts
internet pop ups
candy canes
30
The 3 kings were all on the same hierarchical level and reported only into Kind David
This is an example of a happy family
This is an example of a tall structure
This is an example of a flat structure
This is an example of a matrix structure
31
which isn't an element of the design mix
function
aethetics
funky music
cost
32
Santa wants his elves to be a flexible workforce. What shouldn't he do?
Offer flexible hours and home working
Offer part time and temporary work
Implement specialisation
Multi-skill them
33
Whats the biggest limitation of market mapping?
subjectives
only snapshot/ instantly out of date
a gap in market doesn't mean a market in gap
might not have full information
34
Whose advert?
McCains
Wimpey
Macdonalds
KFC
35
Santa might have a global joint venture with batman. Why might this be?
secure resources batman is rich
aquire brand
spreak risk
enter new markets
36
Santa has been held up for ethical issues, which do you think wasn't an issue
Happy children
Reindeer emissions
North Pole Environmental Damage
Elf explotation
37
Which is the equation for price elasticity of demand?
Change in demand/ change in price x 100
Change price/change demand x 100
Price x quantity / sales x 100
Sales/ Price x quantity
38
Which data type is best for novel situations and exploring issues
Qualitative
Quantitiatve
39
Which isn't a factor to consider when assessing a country as a market?
Infrastructure
ease of doing businesss
growth of disposable income
Igloos
40
which isn't a way for santa to build his brand
Sponsorship
Advertising
get a USP
Staying in with Mrs Santa
41
Which is not a characteristic of a niche market
few or no competitors
premium pricing
high costs
lots of competitors
42
Which isn't an extension strategy?
Mini Jaffa Cakes
Salted Caramel Baileys Bristol Cream
Turkey
Whisper bites grab bites
43
Which business is most likely to see their staff as an asset rather than a cost
Waitrose
Widget factory
Poundland
Aldi's
44
Santa is thinking of setting up a workshop in another country. Which 2 are PUSH factors
competition
economies of scale
risk spreading
saturated markets
45
Which shop had this advert?
Sainsbury
John Lewis
Harrods
Marks and Spencers
46
Which has most influence in controlling MNCs
pressure groups
social media
legal control
political influence
47
which of the following is not a factor leading to change in demand?
external shocks
changes in income
santa's socks
fashion
48
What is market mapping?
Directions to the market
Orienteering race
Market sat nav
positioning of competition in the market
49
Which is not a form of quantitative data
Footfall
written reviews
Sales figures
Star ratings
50
Which isn't a reason for Santa carrying out market research?
identify and anticipate children's toy needs and wants.
gain insight into child toy use behaviour
quantify likely demand
make sure he gets mince pies and brandy
51
What isn't shown on a supply and demand curve
Quantity
Market price
Equilibrium
Stock levels
52
Whose advert?
Anchor
Candles
Dane Court
Elephants
53
When can santa make an elf redundant?
If he runs off with Santa's wife
After Christmas night when he is no longer needed
If he calls Santa fat
If he turns up on Christmas even drunk
54
Santa's wants a 2nd sleigh with Prancer as a lead reindeer. What is this an example of?
Recruiting internally
Recruiting externally
55
Santa has decided to have new elves shadowing more experienced elves. This is an example of
On the job training
Health and safety training
Induction training
Off the job training
56
Who is at the top of the reindeer hierarchy?
Donor
Blitzen
Prancer
Rudolf
57
How do businesses compete other than price?
Product diffleyation
Product differentation
Product didanation
Product diddleydodah
58
Who shouldn't be in Boston?
Jesus
Rudolf
King David's cattle
Star of Bethlehem
59
Which isn't a benefit of primary research
Quick
questions specific to your business
Know reliability
build relationships with customers
60
Which factor is least important to santa when deciding where to locate his new workshop
location in a trade bloc
transport links
labour costs
labour skills
