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Marketing and Sales Flashcards | StudBud
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Marketing and Sales
Marketing and Sales
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Flashcards
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Answers
1
Which statements are correct?
Core competencies are industry specific
Our value proposition should be based on our core competencies
Core competencies are rare
Core competencies today are related to capabilities of key people
2
The H2H Process is …?
highly iterative and dynamic
an alternative to the classical marketing mix
a sales process for IT
linked with Business Model, H2H Management and Engineering
3
What are components of the human-centred value proposition?
customer experience
our brand formative design
value promises regarding four core motives of humans
products and services
4
What is H2H Management?
consists out of four different concepts
a new Marketing Management Approach
is based on the Trust Managment Model
consists out of CX, Reputation and Brand Management
5
What are the main Marketing and Sales Tools in Content marketing?
Sweet Spot
Dude's Law
Storytelling
The three Stage Content Model
6
What is the purpose of H2H Management?
wants to control trust as a key performance indicator
wants to control Reputational and Experiential Trust
transforms CRM to Customer Experience Management
wants to control all types of trust
7
Which statements are correct?
Brand Identity has to be relevant for the customer
We must define our Brand Identity before we communicate it
Brand Image is the perception of our brand in the mind of the customers
Brand Identity and Brand Image is the same
8
Which of the following statements are correct?
leads through the H2H Business Model Canvas
always has to start with the identification of a H2H Problem
puts the value proposition in the center of all marketing activities
uses different tools and methods in each and every stage
9
The H2H Business Model Canvas …
is a copy of the Business Model Canvas
puts focus on the co-creation of customer experiences
includes the outcome of all important marketing and sales activities
combines MBV, the RBV, and the Value-Based View
10
H2H Marketing …?
can only be used in B2C marketing
focus on trustful relationships with different types of stakeholders
applies the Competence-Dominant Logic
covers marketing as mindset, management concept and process
11
H2H Marketing is …?
an experiental approach to enable delightful customer experiences
useful to market complex, non-tangible services
a transactional approach
an updated marketing mix
12
What are core competencies?
Capabilities and Knowledge of a company
Key activities of a company using key resources
Competencies of a company to market a product or service
13
What should you do in regard to your Marketing Calendar?
Execute all possible communication activities and hope that one succeeds
Plan our targets and budgets before creation of the Marketing Calendar
We should audit our existing content before we create new content
14
How can we identify our core competencies?
Our top management knows our core competencies
We can find our core competencies by looking on our history
We can analyse our value chain and ask where we have our strengths
We can check our core competencies by asking our customers
15
Which statements are correct?
There is no need for a formal reference agreement with reference customers
We should plan the communication channels to use our references
We must use references to make our value propositions more tangible
It is good to have a balanced reference portfolio
