original content created or sponsored by a brand

A viewable display impression is defined as an ad that loads ______.

at 50% or more and remains present for at least one second

Integrated marketing communication means

integrated, coordinated, consistent design of messages

Which of the following is a television media channel advantage?

visual impact, high reach possible

A disadvantage of the MARCOM mix advertising element is ______.

difficulty cutting through clutter

Organizations rely upon marcom mixes to ensure a strong ______.

value proposition for customers

What are the modes in the marcom mix?

personal selling, dm, branded content, sales promotion

Promotion or marcom is communication designed to

differentiate, remind, inform and persuade

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MP week 5 Tuten chapter 9 Promotion

15 termsStudBud Administration100 plays

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Questions 15

Answers

1
All of the following are hierarchy of effects stages EXCEPT ______.
affective
cognitive
conative
innovative
2
Media content can be expressed using the acronym PESO. S stands for?
social media
shared media
supply media
sensor media
3
Which one of the following is not a stage of an effective communications campaign?
execution
campaign design
campaign planning
campaign media concepting
4
Branded content is:
original content created or sponsored by a brand
native content created or sponsored by a brand
native content created and shared by a brand
original content created or publicized by a brand
5
A viewable display impression is defined as an ad that loads ______.
at 70% or more and remains present for at least one second
at 100% and remains present for at least three seconds
at 50% or more and remains present for at least one second
at 60% or more and remains present for at least three seconds
6
A client brief includes ______.
media planning
brand positioning
research
public relations
7
Integrated marketing communication means
integrated, coordinated, consistent design of messages
integated, coordinated, strategic design of messages
integrated, collective, consistent design of messages
a big idea with pods
8
Which of the following is a television media channel advantage?
visual impact
variety of ad formats possible
measurability
high reach possible
9
A disadvantage of the MARCOM mix advertising element is ______.
negative perception of some modes
difficulty cutting through clutter
lack of control over outcome
cost per contact can be high
10
The two primary concepts in the communications process are ______.
encoding and decoding
channels and mediums
responses and feedback
senders and receivers
11
Organizations rely upon marcom mixes to ensure a strong ______.
value proposition for customers
mission statement for customers
marketing plan for customers
distribution channel for customers
12
Most digital advertising is purchased and delivered using ______.
an ad network
programmatic advertising
advertising publishers
content marketing
13
Which campaign executional style depicts the way a consumer group lives?
demonstration
slice of life
lifestyle
testimonial
14
What are the modes in the marcom mix?
personal selling, public relations, publicity, sales promotion
personal selling, dm, branded content, sales promotion
personal selling, dm, publicity, sales promotion
personal selling, dm, publicity, social media
15
Promotion or marcom is communication designed to
inform, persuade, remind and earn
differentiate, remind, inform and persuade
inform, remind, persuade and distribute
differentiate, persuade, share and inform

MP week 5 Tuten chapter 9 Promotion Flashcards | StudBud