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Media Literacy -Hamilton Flashcards | StudBud
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Media Literacy -Hamilton
Media Literacy -Hamilton
27 terms
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StudBud Administration
Arts and Media Quest 2017
Flashcards
27 cards
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Practice quiz
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Host live
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Questions
27
Answers
1
This Lucky Charms advertisement is aimed at which specific audience?
athletes
teenagers
kids
adults
2
What audience is this advertisement designed to appeal to?
children
people who travel a lot
parents
teens
3
Which of these appeals is used in this ad?
pathos
logos
ethos
4
How does the text in the ad reinforce the message?
repeats the name of the product
uses puns, allusions/suggestive language
it compares the product to an inferior product
uses statistics/facts to support claims
5
This advertisement uses an allusion to reinforce the message.
true
false
6
How does the visual image in the ad reinforce the message?
shows a celebrity using the product
uses small print to deemphasize negatives of the product
uses graphs and charts
conveys humor through juxtaposition of images
7
This advertisement uses logos to appeal to it's audience.
True
False
8
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses charts/graphs
has a stark contrast between image and background
uses small print to deemphasize negatives of the product
9
The purpose of this ad is to appeal to the audience's interest in -
athletics
appearance
good bargains
good health
10
The purpose of this ad is to appeal to the audience's interest in -
athletics
celebrities
traveling
appearance
11
The following advertisement was designed to appeal to babies.
True
False
12
The purpose of this ad is to appeal to the audiences interest in -
celebrities
appearances
good health
good bargains
13
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
celebrities
good health
finding a bargain
14
The following advertisement is aimed at which specific audience?
mothers
young children
female athletes
obese people trying to lose weight
15
How does the text in the ad reinforce the message?
uses facts to support claims
uses puns, allusions, or suggestive language
presents the positive effects of using the product
compares the product to an inferior product
16
How does the text in this ad reinforce the message?
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
repeats the name of the product
compares the product to an inferior product
17
The following advertisement is aimed at which specific audience?
athletic men
children and teens
parents
people who travel a lot
18
How does the visual image in the ad reinforce the ad's message?
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
it conveys humor through juxtaposition of images
uses charts/graphs
19
The following advertisement uses facts to persuade it's audience:
True
False
20
What audience is this advertisement designed to appeal to?
athletes
babies
parents
children
21
This advertisement uses a pun to reinforce the message.
True
False
22
The purpose of the following ad is to appeal to the audience's interest in -
athletics
good health
bargains
family
23
The purpose of this ad is to appeal to the audience's interest in -
celebrities
good bargains
appearance
good health
24
What audience is this advertisement designed to appeal to?
parents
married couples
teenagers
young adults
25
This advertisement uses which of the following persuasive techniques?
ethos
pathos
logos
ethos, pathos, and logos
26
The following Lucky Charms advertisement is directed towards which specific audience?
teenagers
all people
kids
fathers
27
How does the visual image in this ad reinforce the message?
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses puns, allusions/suggestive language
it uses charts/graphs
