The three purposes of advertising are...

Buy something, do something, believe something

What's a celebrity endorsement?

when a celebrity promotes a product

If you use this product, you'll be ahead of the crowd.

A target audience is..

a group of people an advertisement is directed toward

What industry has the most rules regarding advertising?

The tobacco industry (cigarettes)

The Coke commercial where the people are singing together on the hill is significant because

It showed people of different races and people of color.

Someone who is heard but not seen

studbud

Advertising Unit review

25 termsStudBud Administration1,266 plays

Vocabulary of Advertising

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
This is what kind of advertising technique?
Plain folks
Wit and humor
Snob Appeal
Bandwagon
2
Rhetoric is...
A political advertisement
The art of Persuassion
The art of percussion
The same thing as SPAM
3
Loudoun County doesn't allow...
deer hunting
Horses on main streets
Taxi cabs
Billboards
4
The three purposes of advertising are...
Buy something, return something, download something
Eat something, yell at someone, pet a cat
Buy something, eat something, call someone
Buy something, do something, believe something
5
What's a celebrity endorsement?
when a celebrity buys presents for needy families
when a celebrity promotes a product
when a celebrity visits a school
when a celebrity quits their job to do charity work
6
Advertising tries to get you to do something, buy something and..
Rent something
Believe something
Ask for something
Demand something
7
Which of the following is NOT a technique in advertising?
Questioning
Snob appeal
Avante Garde
Patriotism
8
Avante Garde is...
Means a product is made in America.
If you use this product, you'll be ahead of the crowd.
When you use facts and figures in an advertisement
A technique that makes you feel like a regular, normal American.
9
When you want to show a problem in a commercial you show it in...
Slow motion
Black and White
Ultra high definition
10
Pathos is
An appeal to creditabilty
An appeal to
An appeal to emotion
An appeal to logic
11
Logos is an appeal to
Credibility or Character
Logic and reason
Emotion
12
Ethos is an appeal to
Emotion
Creditbility and character
Logic and reason
13
A target audience is..
An advertisement just for the store Target
When you use a celebrity in an advertisement.
People who watch commercials and give them ratings.
a group of people an advertisement is directed toward
14
PSA stands for?
Public serving announcement
Public service announcement
Public service association
People studying ants
15
What industry has the most rules regarding advertising?
The tobacco industry (cigarettes)
The car industry
The fast food industry
The movie industry
16
True or false..This is an example of bribery?
False
True
17
The Happy Hot Dog man commercial was a fantastic commercial.
True
True
18
The Coke commercial where the people are singing together on the hill is significant because
Nothing was significant about it.
It showed people of different races and people of color.
It was the first commercial filmed outside.
It introduced a new Coke flavor
19
When you hear "I'm Loving it" in a McDonalds commercial, that's an example of?
Spam
Weasel words
A jingle
A public service announcement
20
The "Daisy" commercial used what technique?
Plain Folks
Eye Candy
Propaganda
Name calling
21
What was so special about the 1984 Super Bowl Macintosh computer advertisement?
It showed the first Ipad
It was very Avante Garde
It was shot totally in Black and White.
It was the 1st commercial starring Steve Jobs.
22
An advertisement can use more than one technique.
True
False
23
A voice over is..
Someone who invents slogans
Someone who is heard but not seen
Someone who sings a jingle
Someone who screams a lot
24
Nike's "Just Do it" is an example of...
A jingle
A PSA
A slogan
Snob appeal
25
Look at the fine print on this ad. This is an example of what techninque?
Patriotism
Spam
Snob appeal
Bribery

Advertising Unit review Flashcards | StudBud