Week 3 Quiz Review

Question 1

Marketing Department actions can increase purchase costs, disrupt production schedules, so other departments may what?

Accepted Answer

Resist the marketing department's efforts

Question 2

What turns marketing plans into marketing actions?

Accepted Answer

Marketing implementation

Question 3

The role of a company's marketing intermediaries is to do which of the following?

Accepted Answer

Help the company find, promote, sell, and distribute products

Question 4

___________is the process of dividing a market into distinct groups of buyers.

Accepted Answer

Marketing Segmentation

Question 5

What includes local community residents?

Accepted Answer

Local Publics

Question 6

Which of the following actions does marketing not consist of?

Accepted Answer

build poor relationships with customers

Question 7

What concept holds that achieving org goals depends on knowing wants of target markets & delivering above competitors?

Accepted Answer

Marketing

Question 8

Although external forces cannot be controlled, marketers should take what kind of approach?

Accepted Answer

Proactive

Question 9

Marketing creates value for the customer and captures value from the customers in return.

Accepted Answer

True

Question 10

What is any group that has an actual or potential interest in or impact on an organization's ability to achieve goals?

Accepted Answer

Publics

Question 11

The societal marketing concepts considers all of the following except...

Accepted Answer

undertaking a large-scale promotion effort

Question 12

Suppliers would be a part of a company's what?

Accepted Answer

Microenvironment

Question 13

Which type of marketing did internet and social media give a huge boost to?

Accepted Answer

Customer-engagement marketing

Question 14

The art and science of choosing target markets and building profitable relationships with them is

Accepted Answer

Marketing management

Question 15

Question marks fall where on the growth-share matrix?

Accepted Answer

Low share in high growth markets

Question 16

Finding ways to sell more of your existing products to existing markets is what?

Accepted Answer

Market Penetration

Questions 16