DGMT6212 - LU2 Flashcards

1

Which of the following is NOT part of the 5 I's?

2

Which of the following is associated with "promotions"?

3

Which of the following is associated with digital marketing:

4

________ is a well-established conceptual framework that helps marketers to plan their approach to each market.

5

Which of the following is NOT a new pricing appraoch?

6

Which of the concepts are referred to by the following: "dialogue to learn about a customers needs"

7

Which of the following is NOT part of the 4E's?

8

Which of the following is NOT part of the 4C's?

9

Which of the following does not demonstrate credibility of product quality?

10

The digital marketing mix is changing becaus:

DGMT6212 - LU2