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Advertising Review
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Branding Basics Fundamentals of Marketing Marketing Concepts
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which of the following is NOT an example of demographic segmentation?
Segmentation by ethnicity
Segmentation by occupation
Segmentation by location
Segmentation by income
2
Which of the following is an example of a tactic?
call customers to verify satisfaction
increase sales
improve post-purchase relationships with customers
increase repeat business by 15 percent over one year
3
The marketing mix includes place, price, position, and promotion.
True
False
4
Which is NOT one of the discussed functions of marketing?
buying
pricing
financing
marketing information management
5
Which of the following is a qualitative research method?
questionnaire
survey
interview
experiment
6
Which of the following accurately describes the process of branding?
Managing identity and perception
Informing the public about a product or company
Promoting a company or product through advertising and selling
Naming a product and desiging a logo
7
Brand personality reflects the personalities of brand- loyal customers.
True
False
8
Marketers look at disposable income and discretionary income when marketing to consumers.
False
True
9
When a company tries to get consumers curious about a product to gather more information about it using the AIDA Model?
Interest
Awareness
Desire
Action
10
Why are the "seven pillars of marketing" important to marketing strategies?
Helps companies focus on specific consumers
Help overcome separations & discrepancies between producers and consumers
Are need -satisfying offering from companies
First step to effective marketing segmentation
