How has technology changed advertising?

You can't use the internet without having pop up ads interrupting you

How did the author, David Ogilvy, begin his career?

Selling kitchen stoves door-to-door

gives a writer’s point of view about an issue or problem.

a kind of media that encourages people to buy, use, or do something.

The author of this essay believes that advertising is

an effective way to sell products

What is the purpose of an advertisement?

To make you want to buy something.

the money a company makes after expenses.

make someone believe something.

What does the table “Top Advertising Companies” (page 512) show?

Industries pay billions of dollars for advertising

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ELD 2 Unit 6 Cluster 1 Review

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Questions 25

Answers

1
What is the author's main argument in "Ad Power"?
People wear ads on their shoes
Ads are everywhere
Older ads were better
Ads on YouTube are annoying
2
If a person is persuasive, it means the person can
do something nobody else can do.
make you believe something.
decide if something is true or false.
teach you how to do something.
3
How has technology changed advertising?
You can't use the internet without having pop up ads interrupting you
Advertisements are mostly seen in newspapers
There are less advertisements
Advertisements are more expensive
4
Which persuasive appeal is based on feelings?
Logic
Ethics
Laughter
Emotion
5
To appeal means to
apply for a job.
steal something.
give away something for free
ask for a good reaction.
6
To impact means to
insist
inspire
introduce
influence
7
I want to go on a trip to Japan. Would you like ___________ with me?
to go
going
8
What are the three types of appeals?
Live, laugh, love
Logic, ethics, emotion
Logic, laughter, love
Ego, ethics, emotion
9
I enjoy _____________ every day after school.
napping
to nap
10
I suggest _____________ for your test because you got an F last time.
studying
to study
11
How did the author, David Ogilvy, begin his career?
Writing advertisements for coffee
Fixing broken dishwashers
Working for a department store
Selling kitchen stoves door-to-door
12
What makes a good slogan?
It rhymes
It only has one word
It gets your attention
It's a song
13
An argument
does not contain any facts or evidence.
gives a writer’s point of view about an issue or problem.
makes a reader laugh.
can only be given when speaking.
14
Advertising is
a product that can be used all over the world by people of all ages.
a kind of media that encourages people to buy, use, or do something.
a company that charges a lot of money for its products and services.
a customer who buys something that he or she does not need.
15
I taught my daughter _____________ soccer.
playing
to play
16
To manipulate people means to
insult them without meaning to
control them in some way.
say something negative about them.
cause trouble for them.
17
The author of this essay believes that advertising is
a sneaky way to trick people into buying bad food
an effective way to sell products
a negative thing that should be stopped
the best way to make kids go to the dentist.
18
A consumer is someone who
builds things
corrects things
buys things
repairs things
19
What is the purpose of an advertisement?
To make you smile
To make you want to buy something.
To make you tired
To make you hungry
20
Profit means
the money a company makes after expenses.
the type of product a company produces.
the price a company charges for its product.
the savings a company offers during a sale.
21
Which persuasive appeal is based on facts?
Anger
Ethics
Logic
Emotion
22
To convince means to
charge someone for something.
explain something to someone.
give something to someone.
make someone believe something.
23
What does the table “Top Advertising Companies” (page 512) show?
Industries say advertising does not work
Industries do not spend enough money on advertising
Industries pay billions of dollars for advertising
Industries hate advertising
24
Because Jenny broke her ankle, she stopped ____________.
running
to run
25
Which persuasive technique does the author use when he gives the example of a stolen dog?
Bait and switch
Bandwagon
Celebrity spokesperson
Appeal to emotion

ELD 2 Unit 6 Cluster 1 Review Flashcards | StudBud