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Principles of Marketing
Flashcards
39 cards
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Questions
39
Answers
1
logistics are most important when using______ distribution strategy
selective
exclusive
intensive
collective
2
place is an important part of the mix because
consumerist must be in the right place to buy the product
the product must be ready for consumers in the right place
if the product is in place it will not be successful
advertising should be in the right place
3
A shopping mall is a large retail complex and variety of stores.
False
True
4
Trade promotions are typically provided by manufacturer and wholesalers
True
False
5
who is the biggest supplier of fibre to India?
allen solly
Arvind.ltd
JCL.ltd
Raymond.ltd
6
Place in 4p's means same as
none of these
people
demand
promotion
7
Marketing channel that has no intermediary levels is known as
indirect market channel
personal market channel
direct market channel
exclusive market channel
8
A book publisher would not be considered a retailer
False
True
9
It is not legal for a firm to have both company owned locations and franchise owned locations.
True
False
10
Good location decisions can not significantly boost a company's long-term performance.
False
True
11
where is the India's biggest shopping mall located?
Delhi
Bengaluru
Mumbai
Kerela
12
Online retail only targets the young adults
True
False
13
Sales has ____ function in an organisation
neither loss nor revenue generating
Only revenue generating
both loss as well as revenue generating
Only loss generating
14
_____is a part of development of facility structures.
transportation
sorting
warehousing
logistics
15
place marketing is necessary to create
a good image for your city
feedback that you can use to boost Your strategy
more revenues of products
both a good image of your city and the feedback that can boost strategy
16
_______is a distribution system that involves territorial protection for authorised dealers
Exclusive Distribution
none of these
Intensive distribution
Direct Distribution
17
___________is the provider of goods and services.
buyer
seller
Supplier
consumer
18
which new state is famous for production of diamonds in India?
Karnataka
Sikkim
uttar Pradesh
Madhya Pradesh
19
warehouse are used by
manufacturers
local people
wholesalers
both manufacturer and wholesalers
20
_____ is the part of development facility structures.
logistics
warehousing
transportation
Sorting
21
A ____ is the last link in the channel of distribution.
Wholesaler
Agent
Manufacturer
Retailer
22
Manufacturer of furniture without a strong brand would need to mainly focus upon
brand building
product development
all of these
push marketing
23
_______is the process of making product available to the end consumer or business.
Sales
Distribution
exchange
Barter
24
the supply chain is sometimes also referred to the _______ chain
pass through
delivery
all of these
value
25
how many types of retail format are there?
none of these
4
8
5
26
The role of places in any business
Where your business based
How people receive product
All of these
Where you manufacture your product
27
which type of physical retailer has a narrow but deep range of product in their store?
convenience stores
supermarket
specialty store
department store
28
Inventory management is the
management and control of inventory
control of materials purchased
none of these
management and control of severe inventory acquired equipment
29
which state has largest number of factories in India?
Karnataka
Andhra Pradesh
Tamil Nadu
Telangana
30
The time period between placing an order its receipt in stock is known as
Over time
Carring time
Lead time
Shortage time
31
The biggest textile market in India is (hint the image)
Delhi textile market
Punjab textile
Kolkata textile
Surat textile market
32
Most producers use________ to bring their product to market
retailers
distributors
brokers
intermediaries
33
The ultimate goal when it comes to the place marketing is transforming your stakeholders into ambassadors.
True
False
34
what is a short style of distribution?
wholesaler to retailer to customer
none of the above
manufacturer to customer
producer to agent to customer
35
what is the oldest form of non store retailing?
automatic vending
online retailing
direct selling
telemarketing
36
'Buffer stock' is the level of stock
At level of extra stock for uncertainties in demand & supply
At which the ordering process should start
minimum stock in inventory
Half of the actual stock
37
In sales management, SFA management stands for
Sales force activation
Sales factor Atomation
Sales force Automation
Sales force achievement
38
_______sales product to the consumers or customers
Manager
Stalkers
Retailers
broker
39
which of the following is not an object of place mix
safety of product
customer satisfaction
availability of goods
increased profit
