Social Media Marketing IBC Study guide 1-4

Question 1

Through facebook’s advertising platform, a company is able to refine its

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targeting efforts

Question 2

three main objectives, or roles, of a marketing department

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Increase sales, Acquire new customers, Build customer awareness and loyalty

Question 3

branded, established online presence

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Search engines

Question 4

Examination of data generated by website visitors

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web analytics

Question 5

the process of communicating a company’s value to customers

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Marketing

Question 6

the use of traditional media types: radio, newspaper, and outdoor advertisements.

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One-to-many marketing

Question 7

consumers that participate in guided interviews

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focus groups

Question 8

refers to the cost of a product or service a company offers

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Price

Question 9

can really shine above your competitors

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excell in customer service

Question 10

six different types of main Facebook content (choose 2)

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stories, images, links, status updates, videos, live

Question 11

provided useful content leads to business

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Content marketing

Question 12

It’s important to consider Return On Investment (ROI) because

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such aims don’t always have to tie back to revenue or sales

Question 13

improve brand perception, loyalty, and word of mouth recommendations by

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increasing customer interactions

Question 14

measures how well customers are familiar with your brand

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brand awareness

Question 15

gives you full control over how often you communicate with your customers.

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growing your email list

Question 16

describes where the product is sold and delivered to customer

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Place

Question 17

Getting users off social media and onto your website increases __ to your ___

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traffic, website

Question 18

helped open the internet for marketing

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dot-com bubble

Question 19

Is it consistent with the way a business already communicates

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Tone

Question 20

Cross check Facebook demographic information with your customer demographics in order to

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create and publish content geared toward the right people

Question 21

Out-bound marketing tries to reach consumers through_____ as well as ___contact

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general media advertising,in-person

Question 22

businesses started creating their own social media profiles

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Peer-to-peer interaction

Question 23

demographic of people most likely to be interested in your product or service

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target audience

Question 24

How businesses communicate with audiences

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messaging.

Question 25

messaging and communication channels marketers use

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promotion

Question 26

In-bound marketing focuses on attracting customers via ____ content

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company-created

Question 27

The content must drive viewers to an action that should tie back to your Facebook goals.

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Call to action

Question 28

identified groups of consumers most likely to purchase your product or service.

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target audience

Question 29

What are the four better business strategy goals for Facebook (choose 2)

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Increase value, quality of sales, competitor research, recruiter

Question 30

online world today has shifted from a _______ to a ______ method of interaction

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one to many, one to one

Question 31

messaging channels marketers use to generate awareness, interest

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promotion.

Question 32

The actual product or service a company offers is called

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product.

Question 33

refers to the cost of a product or service a company offers

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Price

Question 34

Companies that sell market and analytical data to companies

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research companies

Question 35

What is a KPI

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key performance indicator

Question 36

is meant to be a gathering place for like-minded people

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Facebook

Question 37

You should analyze your content again and again to ensure ___ or ___ in content

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engagement, interest

Question 38

what is communicated to and perceived by an audience

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message

Question 39

Is it easy for people to know which brand is creating the content

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Identity

Question 40

A way for marketers to gather information about consumers

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surveys

Question 41

What value are you proving to your viewers?

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Reward

Question 42

Facebook ads strive to be proposition.

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visually appealing, relevant, and have an enticing value

Question 43

Consistency and quality are key to

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content creation

Question 44

Make sure your ___ is distinguishable across ___platforms.

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brand, multiple

Question 45

essential components of this process

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brands and awareness

Question 46

The key to success of any company is how well it connects with its ___ on an authentic level

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audience

Question 47

a way for businesses to interact with people online

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Social media marketing

Question 48

What are the four best aspects to consider when evaluating the quality of your Facebook content

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identity, reward, tone, call to action

Question 49

The more a company knows about its _________ the more it can tailor content to them

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audience

Question 50

types of target audience information

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Demographics, Household income, Education level

Question 51

turning your audience into paying customers with a status update will

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grow revenue

Question 52

Core, custom, and lookalike audiences are all Facebook ___ options

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targeting

Question 53

measure how well your customers advocate your product or brand.is a result of

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Increasing customer advocacy

Question 54

what are the four main purposes of content

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entertain, educate, persuade, convert

Question 55

requires marketers to reach out to a client or customer through a direct message or reply

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one-to-one marketing

Social Media Marketing IBC Study guide 1-4

Questions 55

Social Media Marketing IBC Study guide 1-4

Questions 55