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Public Relations - IMC Flashcards | StudBud

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The media, local community, and special-interest groups are examples of...

Sponsorships can...

Public Relations - IMC

5 terms·StudBud Administration·14 plays

A #quiz about #public #relations

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Questions 5

Answers

1
Sponsorships can...
Increase firm visibility
Enhance the company image
Showcase specific goods
All of the above
2
The media, local community, and special-interest groups are examples of...
External Stakeholders
Customers
Board Members
Internal Stakeholders
3
What is the goal of Media Relations?
Gain positive coverage about the company
Promote brand equity
Evoke feelings or emotions
Showcase specific goods/services
4
What are Public Relations?
All of the above
Actions people take in purchasing or using products/services
A strategic communication process to build relationships
The sponsorships that are provided by a company
5
Social Listening allows companies to...
Depict what topics are trending in their industry
Increase their relations with the media
Display what distinguishes them from their competition
See negative conversations about their brand