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Communication and media Flashcards | StudBud
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Communication and media
Communication and media
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Answers
1
Which company is most known for digital advertising dominance?
Amazon
TikTok
Microsoft
Google
2
What does ‘word of mouth’ mean in marketing?
Writing a formal review online
Sharing information through personal recommendations
Paying influencers to promote products
Using loudspeakers to advertise
3
Which of these is an example of targeted online advertising?
A random ad for baby products appearing on your phone
A newspaper ad for a new local bakery
A billboard on a highway
A pop-up ad for a product you searched online yesterday
4
What should you do if you suspect fake news online?
Assume everything online is false
Share it immediately to warn others
Check if reputable sources have reported it
Trust your instincts without fact-checking
5
Which of the following is NOT a type of communication?
Verbal
Telepathic
Written
Non-verbal
6
Which of these is an example of broadcast media?
Netflix series
Blog post
Radio news report
Instagram story
7
What does ‘to put something in a nutshell’ mean?
To explain something briefly
To make an argument more confusing
To talk in secret
To complicate a situation
8
Which of the following is NOT a major challenge of online media?
Misinformation
Privacy concerns
Instant access to news
Fake advertisements
9
If someone says ‘I heard it on the grapevine,’ what do they mean?
They received official confirmation
They heard a rumor from informal sources
They watched it on TV
They made it up
10
"To drop someone a line" means to call someone on the phone.
True
False
11
Broadcast media includes TV, radio, and newspapers.
True
False
12
If someone ‘got the wrong end of the stick,’ what happened?
They misunderstood something
They refused to listen
They understood the situation correctly
They won an argument
13
What is the main purpose of communication?
To avoid interaction
To entertain only
To share information
To confuse people
14
A "red herring" in communication is used to make an argument clearer.
True
False
15
Which factor makes online media more influential than traditional media?
It is controlled by government regulations
It is always more accurate
It is completely free for everyone
It allows users to interact and engage with content
16
Which of the following is a major challenge of online media?
Your phone exploding after streaming conspiracy theories
Misinformation spreading quickly
Accidentally watching 57 cat videos in a row
Falling into an internet rabbit hole and forgetting what day it is
17
What is the primary difference between traditional and digital media?
Digital media is only for entertainment
Traditional media is always free
Traditional media is more accurate
Digital media allows instant updates and interactivity
