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Principles of Marketing Vocab Quiz Flashcards | StudBud

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Principles of Marketing Vocab Quiz

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POM Vocab

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Questions 11

Answers

1
SWOT is an acronym that helps remember Situational Analysis. What does SWOT stand for?
Supply Weaknesses Opponents Tactics
Strategic Weaknesses Opportunity Test
Strengths Weaknesses Opportunity Threats
Supply Weakness Optimism Trials
2
What is the way of dividing your customers up in terms of Marketing?
Marketing Mix
Market Segmentation
Marketing Discrimination
Marketing
3
What is the particular area of a population that a business targets?
Market
Segmentation
Group
Target Market
4
What would NOT be a Geographic Segmentation for kids at GHS?
USA
Bowling Green
Kentucky
Allen County
5
What process occurs between the customer and the product?
Marketing
Price
Marketing Mix
Branding
6
What do you call the balance of marketing strategies that work to create a profit?
Marketing Mix
Market Segmentation
revenue
Budget
7
What do you call the idea of how to sell your product to the customers?
Marketing Concept
Idea to bring together a group of people
Good Idea
Marketing
8
Which of these are areas of Demographics?
Age and Population
Land Size
Human tendincies
Marketing Segmentation
9
Which of these are NOT Functions of Marketing?
Pricing, Promotion, Product Management
Market Information Management and Selling
Profit and Revenue
Distribution and Financing
10
What is a customer?
The one who buys the product
MARKETING!
Someone who uses the product
A Walking Wallet
11
What is the Psychographic Segmentation?
Dividing based on age or gender
Dividing based on characteristic of a population
Dividing based on Region
Dividing based of Lifestyle and Behaviors