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Persuasive Review
What is the purpose of using words with positive associations?
Appeals by Association
Persuasive Review
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1
Appeals by Association
Taps into peoples desire to belong to a group
Relies on words with strong positive/negative associations
"Sell" a product or idea by linking it w/ someone/thing good
Makes people feel like their safety is at risk
2
What is the purpose of using words with positive associations?
To bring to mind something exciting or desirable
To call up unpleasant images or feelings
3
What are persuasive techniques with emotion appeals?
Relies on words with strong positive/negative associations
Relies on linking a product/idea with something/someone good
Uses strong feelings instead of facts to persuade
4
What is an argument?
Using strong feelings instead of facts
Fighting with your brother over the last bag of chips
Using a celebrity to sell a product
An opinion backed by reasons and evidence
5
What is supporting evidence?
Using language that brings to mind something negative
An opinion statement
Facts reasons and examples that back up a claim
Using language that brings to mind something pleasant
6
What is appeal Loaded Language?
Relies on words with strong positive/negative associations
Sells a product or idea with something or someone positive
Uses strong feelings instead of facts
7
What is the bandwagon technique?
Makes people feel like their safety is at risk
Flattering people to win them over
taps into people's desire to belong to a group
Relies on the backing of a celebrity or expert
8
What is the purpose of using words with negative associations?
To call up unpleasant images or feelings
To bring to mind something desirable
9
What is the testimonial technique
Relies on words with strong positive/negative associations
Relies on the backing of a celebrity or expert
Uses strong feelings instead of facts
10
Appeal to Fear
Brings to mind something exciting or desirable
makes people feel as if their safety/health is in danger
Taps into people's desire to belong
Uses flattery to win people over
11
What is a claim?
A question
An opinion statement
Calling up unpleasant feelings
facts and examples that support the claim
12
What is faulty reasoning?
Using reasoning that doesn't make sense or is opinionated
Appeal to Fear
Loaded Language
The Bandwagon technique
