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Ambush Marketing Video Quiz Flashcards | StudBud
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Ambush Marketing Video Quiz
Ambush Marketing Video Quiz
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Flashcards
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Questions
10
Answers
1
What is LOCOG?
An organization
A sports discipline
A place
A sports brand
2
What is the other name of Ambush Marketing?
Guerilla Marketing
Fake Marketing
Gorilla Marketing
Trap Marketing
3
How did the LOCOG mitigate Ambush Marketing during London 2012?
It sued the brands
It destroyed the unauthorized ads
It forbade words
It sanctioned brands with fines
4
What happened in Beijing 2008 Olympics with the former athlete Li Ning?
He refused to wear the official sponsor attire
He refused to hold the torch
He dropped the Olympic torch
He was accused of Ambush Marketing
5
What do you think about Ambush Marketing?
This is not fair
This is dishonest
The end justifies the means
This is brilliant
6
What major sports event witnessed an Ambush stunt by Beer brand Bavaria?
2006 FIFA World Cup
2010 Soccer World Cup
2009-2010 Premier League
2002 FIFA World Cup
7
What was the first bank to sign as sponsors for London 2012?
Llyods
HSBC
Barclays
NatWest
8
What happened to London businesses that infringed that rule?
They were forced to remove or change words
They had to pay fines
They had to close down during the whole event
They were arrested
9
What was the official sponsor of the Beijing 2008 Summer Games?
Puma
Nike
Reebok
Adidas
10
For what famous sports brand the sprinter Lindford Christie wore promotional contact lenses ?
Reebok
Nike
Puma
Adidas
