MKTG - CH 1,2,15,6,7,8

The process of continually acquiring information on events occuring outside the organization is called what?

A specific group or segment of existing or potential customers is called what?

CASL is an acronym for what?

The generation born between 1946 and 1965 is called what?

Another name for Perceptual Maps is what?

What is it called when organizations create long-term links with customers and other stakeholders?

Money remaining after paying taxes, mortgage and groceries is called what?

There are three things that can be marketed. They are:

The trade of things of value between buyers and sellers so that each benefits is called what?

Potential customers with both the willingness and ability to buy is called a what?

When only one company is selling a product or service in a market, this is called a what?

The numeric data collected as part of market research is called what?

The 4 components of the Marketing Mix are:

Offering a product on a limited basis in a defined geographic area is called what?

The value of a brand that results from the favorable exposure of a client to that brand is called what?

Beginning in the 1930's, businesses entered which marketing era?

Which of the following is NOT part of an environmental scan?

The statement of an organization's purpose and direction is called what?

The practice of evaluating a product in a store and then purchasing it online is referred to as what?

The additional features and attributes that accompany a product are called what?

Which of the following is NOT a target market variable?

Using electronics as a means of reaching consumers is called what?

SBU is an acronym for what?

How many steps are there in the Product Development Process?

When a company restricts its marketing efforts to a limited market segment, this is called what?

A product that you can touch and own is called a what?

When significant consumer education is required about a new product, this product is called what?

Marketing a product to a broad segment of the market without any product or market differentiation is called what?

An item that lasts over an extended number of uses is called a what?

The stages that a product goes through is called what?